Senior Brand Manager, Drink Mixes

at The Jel Sert Company in West Chicago, Illinois, United States Job Description The Jel Sert Company marks a major milestone this year, 100 years of success, innovation, and industry leadership. The Jel Sert Company has focused on creating high-quality, high-value foods and beverages that help bring people together. Jel Sert is proud to have been awarded the Great Place to Work certification, as well as recognized as a Best Workplace to Work in Chicago and a Best Workplace to Work in Manufacturing and Production. We are currently looking for a passionate and dedicated individual to join our team as a SENIOR BRAND MANAGER, DRINK MIXES. If you are looking for a work environment that encourages personal growth, responsibility, and a shared vision for creating incredible products that help create lasting memories, then Jel Sert wants you! The Senior Brand Manager, Drink Mixes is responsible for the executional leadership, commercial performance, and day-to-day brand management of Jel Sert's owned drink mixes portfolio - the company's highest growth and most strategically important category. Reporting to the Director of Brand Strategy & Innovation, this role is accountable for translating brand strategy into winning brand plans, impactful marketing campaigns, disciplined product launches, and strong in-market execution informed by consumer and brand insights. This role offers significant autonomy and accountability, with the opportunity to operate as a true brand owner within a highly collaborative business environment. The Senior Brand Manager is expected to bring creative thinking and a willingness to challenge the status quo, thoughtfully questioning legacy approaches and pushing for sharper ideas, stronger execution, and new ways to drive relevance and growth. Close partnership with internal teams and external agency partners enables fast, aligned movement from decision to action. In addition to leading established brands, this role provides the opportunity to contribute to the development of future brand platforms and new brand opportunities as Jel Sert continues to evolve and expand its portfolio. Success requires a hands-on, high-ownership brand leader who balances creativity with rigor, makes sound decisions with confidence, and fully owns outcomes. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Brand Management & Execution Leadership Lead day-to-day management of assigned drink mix brands - currently Pure Kick, Wyler's Light, Fla-Vor-Aid, and All Sport - ensuring execution aligns with brand strategies and priorities Translate overall brand strategies into clear annual brand plans, initiatives, and execution roadmaps Own brand performance at the operating level, proactively identifying risks, opportunities, and corrective actions Challenge existing brand and category assumptions to unlock new growth and relevance opportunities Partner with the Insights team to help define, support, and apply branded research initiatives, ensuring insights are translated into actionable brand and marketing decisions Marketing Campaign & Activation Management Lead planning and execution of integrated marketing campaigns across digital, promotional, retail, and advertising channels Drive creative development of campaigns from briefing through launch, optimization, and post-campaign evaluation Oversee digital, social, and promotional activities to ensure modern, culturally relevant brand activations that are consistent with strong brand standards Manage agency partners and internal resources to deliver high-quality, on-time, and on-budget execution Product Launch & Go-to-Market Management Own launch management for new products and renovations, ensuring disciplined, end-to-end execution Lead brand-level launch readiness, including positioning, claims, packaging input, calendars, and communication plans Coordinate closely with Innovation, Sales, R D, Operations, Finance, QA, and Legal to ensure launches are supported and executable Lead post-launch evaluation and learning to inform future initiatives Budget Management & Financial Stewardship Own and manage the brand marketing budget, including annual planning, tracking, and optimization Allocate spend across campaigns, promotions, and brand initiatives to maximize effectiveness and ROI Partner with Finance to ensure budget alignment with business targets and disciplined financial management People Leadership & Performance Monitoring Directly... For full info follow application link. It is the policy of The Jel Sert Company to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, citizenship, veteran or military status, marital or domestic partner status, or any other category protected by federal, state and/or local laws. To view full details and how to apply, please login or create a Job Seeker account