Senior Marketing Specialist

Inova Health is looking for a dedicated Marketing Specialist Sr to join the team. Full-time Day Shift: Monday-Friday, general office hours | Hybrid work schedule Inova is consistently ranked a national healthcare leader in safety, quality and patient experience. We are also proud to be consistently recognized as a top employer in both the D.C. metro area and the nation. Featured Benefits: Committed to Team Member Health: offering medical, dental and vision coverage, and a robust team member wellness program. Retirement: Inova matches the first 5% of eligible contributions - starting on your first day. Tuition and Student Loan Assistance: offering up to $5,250 per year in education assistance and up to $10,000 for student loans. Mental Health Support: offering all Inova team members, their spouses/partners, and their children 25 mental health coaching or therapy sessions, per person, per year, at no cost. Work/Life Balance: offering paid time off, paid parental leave, flexible work schedules, hybrid career opportunities . Marketing Specialist Sr Job Responsibilities: Leads the development, and optimization of integrated marketing campaigns ensuring strategic alignment with organizational objectives and growth targets. Oversees the creation of compelling, patient-centered content across digital platformsincluding social media, websites, and blogsto enhance engagement, brand awareness, and service line visibility. Provides strategic direction to the creative team in the development of high-impact digital marketing assets that align with brand standards and campaign goals. Leverages data analytics and performance insights to evaluate marketing effectiveness, inform decision-making, and continuously refine strategies for maximum ROI. Directs the planning and execution of patient webinars, and outreach initiatives, reinforcing the organization's presence and reputation in key markets. Ensures brand consistency and integrity across all marketing touchpoints, fostering a unified and trustworthy patient experience. Oversees marketing materials to ensure accuracy and brand consistency. Manages and cultivates relationships with external agencies, vendors, and partners to support campaign execution and extend marketing capabilities. Serves as a strategic liaison between cross-functional teams and marketing leadership, effectively managing up to the Marketing Director by providing regular performance updates, insights, and recommendations to inform broader marketing strategies. Minimum Requirements: Education: Bachelor's Degree in Marketing, Communications, or related field Experience : 5 years of experience in Marketing, Digital Marketing, or a related field Preferred Qualifications: A proven track record of driving projects forward Detail oriented and strong communication skills