Website & Marketing Coordinator

Range: 19

FLSA: Non-Exempt

Date: May 2026

WEBSITE & MARKETING COORDINATOR

Class specifications are intended to present a descriptive list of the range of duties performed by employees in the class. Specifications are not intended to reflect all duties performed within the job.

DEFINITION

The Website & Marketing Coordinator will work under the direction of the Marketing Manager on the planning and execution of website updates and optimization, and a variety of marketing and public information activities and materials, to achieve the City's civic and tourism-related communication objectives.

SUPERVISION RECEIVED AND EXERCISED

Receives general supervision from the Marketing Manager or designee.

ESSENTIAL FUNCTIONS - Essential and other important responsibilities and duties may include, but are not limited to, the following:

Websites:

• Assists with updates of the City and Tourism Program websites, including production and editing, and additionally may include creating and curating on-brand digital content in support of established branding and communication goals.
• Executes regular website optimization updates and routine maintenance, and suggests updates and upgrades for accessibility and functionality.
• Tracks and reports on the performance of websites and promotional campaigns.
• Implements website content strategy organization-wide using design guidelines and best practices to improve user experience and engagement.
• Implements and assists with maintenance of style guidelines. Maintains content integrity and regularly monitors sites for out-of-date, obsolete, conflicting or missing content, and broken/misdirected links.
• Regularly monitors the City's and Tourism Program's websites for accuracy, functional navigation and visual appeal, and edits as necessary.
• Builds iframes, widgets and web forms, and creates graphics to elevate the user experience.
• Tracks website metrics and regularly reports to supervisors.
• Publishes press releases, calendar events, blogs and other content as needed.
• Suggests future modifications to websites and keeps abreast of new technologies and software to help improve the City's online marketing presence.

Marketing:

• Executes production of professional quality marketing materials in print, video, and digital mediums that tell the City's story for the Communications Department and Tourism Program.
• Executes email campaigns and maintains subscriber databases for City departments and the Tourism Program.
• Assists with turning creative ideas into effective messaging with delivery across all channels.
• Collaborates on marketing campaigns for City initiatives and the Tourism Program.
• Maintains the digital asset library of marketing materials including photos, videos and other content.
• Updates and maintains databases, files, and records in information systems, including entry, research and retrieval of information. Creates statistical reports and summaries from data and generates automated reports.
• Attends meetings, City events, and other functions as they apply to the Communications program or to the interests of the City.
• Performs other related duties as assigned.

QUALIFICATIONS

Knowledge of:

• Data driven decision-making: marketing, public relations, and promotional opportunities put in place by research, data, and knowledge of the industry to inform stakeholders, partners, community members, and civic leaders.
• Principles, techniques and tools in website maintenance, development and content strategy.
• Principles and best practices of marketing and communications, including email marketing and associated email platforms. Experience with Simpleview and ActOn preferred.
• Content management systems (CMS) and the publishing process. Experience with Vision/govAccess preferred.
• Generative Engine Optimization (GEO) and search engine optimization (SEO), and best practices.
• Technical skills in Google Analytics 4, HTML, database and website tool creation, and the Adobe Creative Suite.
• Sedona's tourism industry and the City's desire to seek balance between the tourism economy and resident quality of life.
• City government.
• Keyboarding and business equipment and applicable software applications.

Ability to:

• Be both creative and analytical.
• Communicate effectively (orally and in writing).
• Compose professional reports, contracts, and other documents.
• Establish and maintain effective working relationships with supervisors, other employees, committees, boards, other agencies and the general public.
• Lead by example and be a team player.
• Meet deadlines and perform tasks in a fast-paced environment.
• Learn new information and systems when required in order to maintain effective and efficient communication.
• Exercise diplomatic interpersonal and collaborative skills.
• Provide excellent customer service to employees, the community and elected officials.

EXPERIENCE AND TRAINING GUIDELINES:

Any combination of experience and training that would likely provide the required knowledge and ability is qualifying. A typical way to obtain the knowledge and abilities would be:

Experience and Training:

Bachelor's degree from an accredited college or university in Marketing, Communications, Information Technology, or a related field.

Three years of increasingly responsible experience in marketing and website management is required; or any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for the job duties.

License or Certification:

Possession of, or ability to obtain, a valid Arizona driver's license within two months of hire.

WORKING CONDITIONS

Environmental Conditions:

Office environment; exposure to computer screens, potential exposure to electric power sources; occasional, emergency after-hours and weekend work may be required.

Physical Conditions:

Essential and marginal functions may require maintaining physical condition necessary for sitting for prolonged periods of time; light to moderate lifting; general manual dexterity.