Digital Strategic Account Manager

Are you passionate about digital marketing, strategic sales, and helping businesses grow through innovative advertising solutions? Do you thrive in a fast-paced, collaborative environment where creativity, strategy, and results matter?

WDAF-TV FOX4, the Nexstar Media Group station serving the vibrant Kansas City market, is seeking an experienced and driven Digital Strategic Account Manager to join our high performing sales team. As the home of award-winning local news, premium digital products, and one of the most recognized media brands in the region, FOX4 offers an exciting opportunity to work with local businesses and national advertisers to create impactful multi-platform marketing campaigns.

Kansas City is one of the fastest-growing and most dynamic markets in the Midwest, and were looking for someone who is equally ambitious, innovative, and client-focused

What Youll Do

As a Digital Strategic Account Manager, youll partner with Account Executives, Sales Managers, and clients to develop customized digital marketing strategies that drive measurable business results. Youll serve as a trusted marketing consultant, helping businesses leverage FOX4s full suite of digital advertising solutions.

Key Responsibilities

Develop and present strategic digital marketing recommendations tailored to client objectives and KPIs

Build new business opportunities through prospecting, networking, relationship-building, and cold calling

Collaborate with Account Executives and leadership to create integrated advertising campaigns across digital platforms

Utilize Nexstars proprietary tools and resources to build compelling proposals and presentations

Execute and oversee campaigns from launch through optimization and reporting

Analyze campaign performance metrics and provide actionable insights and recommendations

Stay ahead of industry trends, emerging technologies, and digital best practices

Maintain proactive communication with clients and internal teams to ensure campaign success and client satisfaction

Deliver creative, data-driven marketing solutions that help clients grow their business and exceed expectations

Contribute to a positive, collaborative, and solutions-oriented team culture

Perform other duties as assigned by management/leadership

What Were Looking For

The ideal candidate is a motivated self-starter with strong digital marketing knowledge, excellent communication skills, and a passion for helping clients succeed.

Qualifications & Skills

Bachelors degree in Marketing, Advertising, Business, or related field preferred

2+ years of experience in digital marketing, media sales, or digital advertising solutions preferred

Understanding of digital advertising products including SEO, SEM, social media, programmatic, OTT/CTV, display, video, and analytics

Experience with Google Analytics and Google Tag Manager preferred

Strong presentation, negotiation, communication, and problem-solving skills

Ability to manage multiple priorities in a deadline-driven environment

Proven ability to develop new business and grow client relationships

Comfortable making in-person sales calls and engaging with business decision-makers

Highly organized with exceptional attention to detail and follow-through

Team-oriented mindset with the ability to collaborate across departments

Passion for innovation, creativity, and delivering results