Director, Brand Marketing

The Director of Brand Marketing leads the development and execution of brand strategy to drive awareness, customer engagement, and business growth. This role oversees integrated marketing campaigns, brand positioning, product storytelling, and team leadership across all consumer touchpoints.

• Develop and execute brand strategy, messaging, and positioning.
• Lead integrated marketing campaigns across digital, retail, ecommerce, social, and advertising channels.
• Partner with creative, ecommerce, product, and sales teams on go-to-market initiatives.
• Analyze market trends, consumer insights, and campaign performance to optimize results.
• Manage brand marketing budgets, agencies, and external partners.
• Build and mentor a high-performing marketing team.
• Ensure consistent brand identity and customer experience across all platforms.

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 8+ years of brand marketing experience, including leadership responsibilities.
• Strong background in consumer marketing, digital campaigns, and brand development.
• Excellent communication, analytical, and project management skills.
• Experience in CPG, wellness, retail, or ecommerce preferred.

• Brand awareness and engagement growth
• Campaign performance and ROI
• Revenue and customer growth
• Team development and execution effectiveness

We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!

We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!

Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 6 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.

We are a drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.

Piping Rock Health Products, INC is an Equal Opportunity Employer.