Digital Marketing Intern

Summary:

We are seeking an energetic, responsible intern to join our growing organization. In this position, you will be expected to learn the ins-and-outs of our daily routines and procedures while utilizing gained educational knowledge and experience.

As a digital expert, this individual will leverage their knowledge to build and scale our top of funnel marketing channels, leverage research and data to improve campaign effectiveness, and assist in delivering effective marketing strategies that truly move the needle.

WHO YOU ARE:

• A social media enthusiast and aware of the newest trends.
• A data-driven thinker with a knack for analyzing numbers and extracting actionable insights
• A creative soul who can come up with engaging content ideas
• A team player who thrives in a collaborative environment and enjoys learning from others
• A self-starter with a can-do attitude and a hunger to learn and grow

DUTIES AND RESPONSIBILITIES:

• Assist with creative development for both paid and organic social media content including ideation, photo shoot assistance and short form video creation
• Assist with creative requests to develop paid social ad assets.
• Assist in the building of paid ads in existing campaign and the creation of new campaigns in Facebook Ads Manager under the supervision of Paid Social Manager. Including copy support, updating creative dashboards, ad QA and campaign reporting.
• Provide general support for core top of funnel campaigns including asset trafficking and creative dashboard updates
• Management of digital media plans and Facebook Ads campaigns under the supervision of the Paid Social Specialist
• Compile ad-hoc reporting

Knowledge, Skills, and Abilities:

• Good research and analytical skills
• Knowledge of copywriting and editing
• Outstanding verbal and written communication skills and attention to detail
• Experience with Facebook Ads Manager, Analytics Platforms (IE Adobe or GA) or Social Content Platforms (IE Hootesuite or Sprout Social) preferred
• Experience in Facebook, Instagram or other social platforms
• Understanding of marketing metrics including engagement rates, cost per order, ROI, and cost of acquisition

Minimum Requirements:

• Must be detail oriented
• Must be able to communicate effectively and professionally
• Must have the ability to collaborate with a team and contribute to insights

Physical Demands:

• Must be able to look at computer monitors for 8 hours a day
• Must have the ability to use hands and fingers. Using them to type, manage copiers and/or printers.
• Must be able to exert up to at least 10 lbs. of force occasionally.

Work Environment:

This job is done in a traditional office environment. There will be extended periods of sitting.

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills requires of the position. All employees may have other duties assigned at any time.