Sr. Marketing Generalist

Position Summary

The Sr. Marketing Generalist supports a wide range of marketing initiatives that drive brand awareness, customer engagement, lead generation, and sales support. This role is responsible for executing marketing campaigns, managing CRM tools and reporting, coordinating public relations efforts, supporting advertising initiatives, and contributing to market research and competitive analysis. The ideal candidate is highly organized, creative, data-driven, and experienced in leveraging AI tools and modern marketing technologies to improve efficiency and business results.

General Duties

• Lead annual budget for third-party media buying and work with President to get final budget approval for rollout
• Point of contact for all third-party media and PR
• Lead integrated marketing campaigns across email, advertising, and customer communication channels
• Develop advanced CRM workflows, customer segmentation strategies, and campaign reporting dashboards
• Evaluate marketing campaign effectiveness and recommend process improvements based on performance data and market trends
• Coordinate dealer and customer research programs, including management of third-party research partners
• Analyze customer behavior, lead activity, and market trends to identify growth opportunities
• Optimize lead generation, nurture campaigns, and customer engagement initiatives
• Evaluate marketing technologies, automation tools, and AI-supported solutions to improve operational efficiency
• Develop recommendations for improving customer communications, advertising effectiveness, and campaign performance
• Support SEO and digital engagement initiatives through content optimization and analytics monitoring
• Standardize reporting processes, campaign tracking methods, and marketing best practices
• Contribute to annual marketing planning and strategic initiative development
• All other duties as assigned

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field preferred
• 5+ years of progressive marketing experience
• Experience with HubSpot or similar CRM and marketing automation platforms preferred
• Experience with email marketing, social media, and digital marketing platforms
• Adobe Creative Suite and Google Analytics experience preferred
• Strong written communication, analytical, and project coordination skills
• Ability to manage multiple projects, priorities, and tight deadlines independently
• Experience using and implementing AI tools
• Basic experience with WordPress preferred

Working Conditions

Manufacturing Environment:

• Standing, walking, sitting at workstation for extended periods of time
• Performing tasks with computer for extended periods of time
• Wearing appropriate PPE and following safety procedures
• Varying temperatures, depending upon season and machining

Working Time:

• Position may require additional night or weekend work as required to complete job duties and assignments
• Be available for on-call duty when necessary and assigned by Manager. This may include holidays and weekends.
• Required to work during shutdown hours, holidays, and weekends to complete special projects

Travel:

• Requires no or minimal travel with very few overnight stays

Equal Employment Opportunity

Kinze provides equal employment opportunities to all applicants and employees without regard to race, color, religion, sex (including pregnancy), age, national origin, marital status, veteran status, disability, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

For over 60 years, we've taken pride in our products and worked hard to take row crop technology to the next level. We are in constant pursuit of the next big innovation as team members at all levels collaborate to design, build and market the world's finest planters and grain carts. At Kinze we value the people behind our products and work hard to provide an environment that respects and nurtures our employees' talents. We are looking for highly talented professionals who are ready to work in a fast-paced, innovative, and technology-driven company.