Senior Copywriter - Digital Content & SEO

Kforce has a client in San Antonio, TX that is seeking a Senior Copywriter - Digital Content & SEO.

Responsibilities:

• Create high-quality, engaging digital content for web pages aligned to SEO and GEO best practices
• Partner with UX writers, designers, and business stakeholders to deliver cohesive digital experiences
• Translate business requirements into clear, concise, and conversational content aligned to brand voice
• Ensure all content meets USAA brand, accessibility, and compliance standards
• Leverage user-centered design principles, content strategy, and testing insights to inform content decisions
• Manage and deliver content in a fast-paced, deadline-driven environment (1-3 day turnaround on some deliverables)
• Adapt content based on feedback from stakeholders and subject matter experts

Support a large-scale SEO initiative, developing content for:

• ~200 product and agency pages
• State-specific landing pages (e.g., pet insurance across all 50 states)
• Educational and advisory content (e.g., -Why do I need pet insurance?-)

What Sets This Role Apart:

• Heavy focus on SEO-driven content vs. traditional UX writing
• Opportunity to support a large-scale enterprise SEO transformation

Mix of:

• Product/landing pages
• Scalable templates
• Educational/resource center content* 6+ years of experience in: Digital copywriting and SEO content development (primary focus); Writing for web-based user experiences and long-form digital content
• Strong expertise in: SEO best practices (keyword optimization, page structure, search performance); AP Style and applying enterprise content/style guidelines
• Proven ability to: Write in a clear, concise, and conversational tone; Work cross-functionally with design teams and subject matter experts; Manage multiple projects and competing priorities effectively
• Strong communication, organizational, and problem-solving skills
• Ability to thrive in a high-volume, fast-paced environment
• SEMrush (or similar) experience
• Microsoft Word experience
• Slack experience
• Familiar with AI writing tools and prompt-based content tools

Figma experience:

• Edit content within components, frames, and prototypes
• Navigate design files and layers
• Apply formatting updates (font styles, bullets, layout adjustments)
• Work within design systems and version history

Preferred Qualifications:

• Experience supporting financial services, insurance, or regulated industries
• Exposure to UX writing or content design principles (not the primary focus)
• Experience working on large-scale content transformation or SEO initiatives
• Familiarity with accessibility and compliance content standards