Marketing Manager

at CB Freight, Inc in Schaumburg, Illinois, United States Job Description Plan, direct, and coordinate marketing activities to promote the company's freight and logistics services. Direct the strategic assessment of market demand to identify potential business customers. Define the analytical frameworks and data-driven marketing plans to be implemented in coordination with senior management. Formulate quantitative market analysis initiatives and review industry trends to support high-level management decisions. Develop competitive pricing strategies and rate structures based on market analytics to achieve company objectives while maintaining customer satisfaction. Establish Key Performance Indicators (KPIs) to measure the effectiveness of marketing programs through ROI analysis and recommend strategic improvements to senior management. To view full details and how to apply, please login or create a Job Seeker account