Retention Marketing Coordinator

The CRM Editor, Weekend & Events Coordinator is responsible for executing Caesars Sportsbook marketing and communications strategy through owned channels during times of high customer engagement and key points of the sports calendar.

• Work with strategy and marketing to plan weekend and special event executional needs for email, in-app and push notifications based on sports schedule (Thursday through Monday)
• Coordinate both pre-planned and live messages to meet customer needs and business objectives
• Adapt in-the-moment messaging for owned channels as required based on game play and storylines
• Troubleshoot communication and scheduling for any changes to planned emails, pushes or in-app messages
• Manage execution of messaging material to maintain quality assurance
• Validate all copy and graphic materials upon receipt
• Ensure all marketing and promotional materials are deployed accurately and in a timely manner to meet deadlines and/or align with timing of event

• Bachelors Degree in Marketing or related field
• 3-4 years of applicable marketing experience
• Experience within the Sportsbook or Casino industry preferred but not required
• Computer literate; experience working with Microsoft Suite, Adobe, Salesforce, Airship, Optimove, Wrike and other marketing products a plus
• Must be able to organize and maintain a wide variety of activities in a multi-tasking fast-paced environment
• Flexible schedule required to adhere to Sportsbook customer needs, weeknight and weekend (Thursday-Monday) shifts required
• Experience working in a regulated industry a plus but not required
• Minimum 21 years of age

Additional Requirements:

• Excellent interpersonal communication, team building, and problem-solving skills are required
• Strong organizational skills and attention to detail
• Understanding of business acumen to troubleshoot and solve problems with guidance from supervisor
• Experience executing business plans with digital/marketing counterparts
• Ability to uphold the highest level of integrity in all situations and recognize standards required by a regulated business
• Track record of working against deadlines
• Attention to detail and prioritization of accuracy