Senior Lifecycle Marketing Manager

Were hiring a Senior Retention Manager for a fast-growing Canadian DTC subscription brand in the consumer health & wellness category. The company has built a recognizable name in its space and is now scaling its post-purchase revenue engine. Stack leans Klaviyo and SMS automation, with subscription continuity and win-back flows as the levers that matter most.

This is a high-ownership role for someone who treats retention like a craft part lifecycle marketer, part funnel builder, part data nerd. Youll inherit an existing system, consolidate retention work thats currently scattered across multiple internal owners, and have a runway to grow into a Chief Revenue Officer seat as the business scales. The founders know theyre leaving money on the table on the post-purchase side and have given this role real budget, real authority, and direct access to leadership. If youve lived the DTC subscription playbook and want to plant your flag at a brand with serious momentum, this ones worth a look.
Required Skills & Experience

• 5+ years in retention, lifecycle, CRM, or subscription growth roles at a DTC, e-commerce, or subscription business
• Proven success growing recurring revenue and improving retention KPIs (repeat purchase rate, churn, LTV, renewal rate, cohort performance)
• Hands-on experience building and optimizing lifecycle journeys across email, SMS, and CRM channels onboarding, refill, renewal, education, and reactivation flows
• Strong segmentation and personalization chops based on behaviour, product usage, and customer value
• Experience building post-purchase funnels that drive second purchases, cross-sells, upsells, bundles, and reorder flows
• Comfortable owning A/B testing frameworks across offers, timing, messaging, and funnel steps

Desired Skills & Experience

• Experience at a subscription DTC brand (meal-kit, supplements, pet, beauty replenishment, wellness) anywhere with renewal economics
• Direct hands-on experience with Klaviyo
• People management experience direct reports, mentorship, or leading an email/CRM pod
• Experience consolidating retention efforts that span multiple internal owners or channels

What You Will Be Doing
Channel & Focus Breakdown

• 40% Email, SMS & CRM lifecycle journeys
• 25% Post-purchase funnels, upsells & subscription continuity
• 20% Segmentation, A/B testing & cohort analysis
• 15% Win-back, reactivation & churn reduction

Daily Responsibilities

• 50% Hands-on building, testing, and shipping (flows, segments, campaigns)
• 25% Strategy, analytics, and reporting
• 15% Cross-functional collaboration with marketing, product, ops, and customer support
• 10% Team leadership and direct report management

The Offer

• Bonus/Commission eligible

You will receive the following benefits:

• Medical, Dental, and Vision Insurance
• Vacation Time

Current Vacancy: Yes
Use of AI in Hiring: Yes

Applicants must be currently authorized to work in the Canada on a full-time basis now and in the future.