Senior Marketing Specialist

#LI-AG1 #LI-Hybrid

Essential Functions and Primary Duties

• Events/Sponsorships/Webinar Support

• Assist with coordinating off-site sponsorship events, including trade show booth setup, collateral, promotional items and other logistics as needed.

• Support the coordination of in-person and virtual client, prospect and referral source events, including development and distribution of invitations, managing RSVPs and event logistics, and assistance with speaker presentations.

• Ensure all event attendees and activities are entered into Salesforce and flagged for relevant nurture campaigns and follow-up coordination to drive lead conversion

• Work closely with executive sponsors on event logistics, run-of show, targeting

• Coordinate post-event feedback collection and metrics reporting

• Proposal Support

• Support regional proposal requests, including review, interpretation, and response development for Request for Proposals (RFPs), helping oversee the process from kickoff through final submission

• Draft, edit, and format persuasive, technical, and client-focused proposals, statements of qualifications, presentations, and related pursuit materials; help maintain the Mid-Atlantic proposal library in coordination with national marketing leads and SMEs, ensuring templates, case studies, and firm credentials are accurate, current, and relevant for the region

• Collaborate with the broader proposal team, offshore team, and business partners to develop polished final deliverables; experience supporting Not-for-Profit and/or Government RFPs is a plus; maintain team bios and industry experience as needed

• Regional Industry & Service Team Support

• Attend industry group meetings and assist regional marketing lead, as needed

• Assist with internal meeting planning, materials, content tracking, and event coordination

• Support campaign and event planning specific to the assigned industry

• CRM Role

• May be asked to assist with Salesforce; experience in Salesforce is a plus

• Digital Marketing (Campaigns/Email Marketing/CRM)

• Create marketing emails and digital campaigns through Pardot (training provided)

• Assist with setting up emails, landing pages, and contact lists

• Proactively communicate and expand current digital marketing campaigns to team

• Pull engagement metrics for social, email or webinar campaigns

• *Regional Marketing and Business Development Support (Shared Responsibility)

• Manage project intake tracking, Smartsheet and assist with project coordination with the CoE

• Take initiative on documenting processes, tracking proposal metrics such as win rates, updating templates, and identifying operational improvements to enhance efficiency and impact; this includes ongoing updates to ensure continuous optimization

• Ongoing maintenance and updates to professional bios and headshots repository to keep current

• Help maintain Teams channel, shared resources, and content and file management

• Organize internal documents

• Maintain marketing collateral libraries and update as needed

• Tools & Platforms

• Understand and maintain fluency in key platforms such as Salesforce, Pardot, Smartsheet, Project Management Platforms. Includes proactively seeking training to continue to stay current

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.

• 3-7 years of marketing experience, preferably in professional services (accounting, law, consulting).

• Strong project management and organizational skills; ability to manage multiple priorities in a fast-paced environment.

• Proficiency with CRM, marketing automation, and project management tools.

• Strong PowerPoint and other Microsoft Office skills required

• Experience with marketing automation software, such as Pardot or HubSpot, as well as digital advertising

• Experience with Salesforce a plus

• Experience with video conferencing platforms, such as Zoom or Microsoft Teams, a plus

• Design experience and knowledge of Adobe Creative Cloud, Canva, or other design software experience a plus

• Experience articulating message points and positioning in business development/sales documents

• Effectively interact with all levels, from Managing Directors through to administrative personnel

• Excellent written and oral communications skills required

• Strong client service focus and results-driven attitude

• Strong grammar, proofreading, and analytical skills

• Team player who is also self-motivated and can work independently with minimum supervision

Minimum Qualifications

• 3 years of experience as a subject matter expert
• Must maintain current required licenses and certifications relevant to field of expertise
• Demonstrated ability to communicate verbally and in writing throughout all levels of organization, both internally and externally
• Effective customer service skills
• Proficient use of applicable technology
• Ability to work in team environment as well as independently
• Ability to analyze and prioritize multiple responsibilities