VP of Marketing (Performance Marketing, Pipeline Growth) Enterprise Software Development
- MARKETSEARCH RECRUITING
- Westwood, Massachusetts
- Full Time
VP of Marketing (Performance Marketing, Pipeline Growth) - Enterprise Software Development
Boston, Burlington, Ma, Chicago, IL, New York
Posted 2 days ago
VP of Marketing (Performance Marketing, Pipeline Growth) - Enterprise Software Development
Location: EST or CST (Remote)
Level: Vice President
Scope: North America + Global Collaboration
Core Focus: Pipeline Growth, Demand Generation, Revenue Acceleration
What This Role Is?
This is a high-visibility VP of Marketing role responsible for owning pipeline growth and revenue generation across an established enterprise software development company (250+ FTE).
You will lead performance marketing, demand generation, digital, field marketing, and channel strategyworking directly with global C-level leadership to drive measurable business outcomes.
What are the Key Responsibilities?
Own and scale enterprise pipeline growth strategy across North America and global markets
Lead performance marketing and demand generation programs with clear revenue accountability
Oversee digital marketing, field marketing, and channel marketing functions
Build and optimize multi-channel demand engines (ABM, paid media, lifecycle, events, partner)
Align tightly with Sales, SDR, and RevOps teams to drive conversion and pipeline velocity
Report directly into executive leadership with clear visibility to CEO, CRO, and CMO stakeholders
Implement data-driven, AI-enabled marketing strategies to improve CAC, LTV, and ROI
Lead, mentor, and scale high-performing global marketing teams
Required Experience - about you
12-15+ years of experience driving pipeline growth and revenue generation in B2B environments
Proven leadership within enterprise software / SaaS organizations (250+ employees)
Track record working with recognized global software brands
Deep expertise in:
Performance Marketing
Demand Generation & ABM (1:1 and 1:few)
Enterprise Pipeline Development
Digital, Field, and Channel Marketing
Demonstrated ownership of pipeline targets, revenue contribution, and marketing ROI
Experience partnering with C-level executives globally
Strong background in MarTech stacks (Salesforce, HubSpot, analytics platforms)
Hands-on leadership style: strategic + execution-focused operator
What Does Success Looks Like?
Scalable, predictable pipeline growth engine
Improved conversion rates and sales velocity
Measurable revenue impact tied to marketing initiatives
Strong alignment across Marketing, Sales, and Executive Leadership
Why This Role?
Highly visible leadership role with direct executive exposure
Opportunity to own pipeline strategy end-to-end
Work within a global enterprise software environment
Drive transformation across modern, AI-enabled marketing systems
What Does MarketSearch Do?
MarketSearch is a retained marketing executive search firm that recruits senior marketing leaders for growth-focused companies.
We specialize in placing:
CMOs
VP Marketing leaders
Heads of Growth
Demand Generation executives
Product Marketing leaders
Performance Marketing leaders
Digital Marketing and MarTech operators
MarketSearch partners with CEOs, private equity firms, and growth-stage companies to hire marketing leaders who drive pipeline, revenue, and measurable growth outcomes.
What does a VP of Marketing for pipeline growth do?
A VP of Marketing focused on pipeline growth owns demand generation, performance marketing, and revenue strategy to drive qualified pipeline and measurable business growth.
What experience is required for this role?
Candidates need 12-15+ years of experience in enterprise marketing, with proven success in pipeline development, demand generation, and revenue ownership.
What industries is this role targeting?
This role requires experience within enterprise software or SaaS organizations (250+ employees), ideally with exposure to global markets.
Is this role remote?
Yes, this position is based in EST or CST time zones with collaboration across global teams.
Previous post
We consistently rank among the nation's top recruiters, placing exceptional candidates across the country.
Main
Home
We Place Marketing Leaders
Marketing Executive Search
Our Clients
Open Positions
Jobs We Fill
Few Links
Blog
About us
Submit Resume
Customer Testimonials
David Honig Our President
Recent Articles
Retained Marketing Executive Search
Vice President, Marketing SaaS | Private Equity-Backed - PIPELINE
The Roman Empire, AI, and Recruiting the Next Generation of Growth Warriors
Our Location
504 Pond Street Westwood, MA 02090
...
Linkedin
2026 All Rights Reserved.
Boston, Burlington, Ma, Chicago, IL, New York
Posted 2 days ago
VP of Marketing (Performance Marketing, Pipeline Growth) - Enterprise Software Development
Location: EST or CST (Remote)
Level: Vice President
Scope: North America + Global Collaboration
Core Focus: Pipeline Growth, Demand Generation, Revenue Acceleration
What This Role Is?
This is a high-visibility VP of Marketing role responsible for owning pipeline growth and revenue generation across an established enterprise software development company (250+ FTE).
You will lead performance marketing, demand generation, digital, field marketing, and channel strategyworking directly with global C-level leadership to drive measurable business outcomes.
What are the Key Responsibilities?
Own and scale enterprise pipeline growth strategy across North America and global markets
Lead performance marketing and demand generation programs with clear revenue accountability
Oversee digital marketing, field marketing, and channel marketing functions
Build and optimize multi-channel demand engines (ABM, paid media, lifecycle, events, partner)
Align tightly with Sales, SDR, and RevOps teams to drive conversion and pipeline velocity
Report directly into executive leadership with clear visibility to CEO, CRO, and CMO stakeholders
Implement data-driven, AI-enabled marketing strategies to improve CAC, LTV, and ROI
Lead, mentor, and scale high-performing global marketing teams
Required Experience - about you
12-15+ years of experience driving pipeline growth and revenue generation in B2B environments
Proven leadership within enterprise software / SaaS organizations (250+ employees)
Track record working with recognized global software brands
Deep expertise in:
Performance Marketing
Demand Generation & ABM (1:1 and 1:few)
Enterprise Pipeline Development
Digital, Field, and Channel Marketing
Demonstrated ownership of pipeline targets, revenue contribution, and marketing ROI
Experience partnering with C-level executives globally
Strong background in MarTech stacks (Salesforce, HubSpot, analytics platforms)
Hands-on leadership style: strategic + execution-focused operator
What Does Success Looks Like?
Scalable, predictable pipeline growth engine
Improved conversion rates and sales velocity
Measurable revenue impact tied to marketing initiatives
Strong alignment across Marketing, Sales, and Executive Leadership
Why This Role?
Highly visible leadership role with direct executive exposure
Opportunity to own pipeline strategy end-to-end
Work within a global enterprise software environment
Drive transformation across modern, AI-enabled marketing systems
What Does MarketSearch Do?
MarketSearch is a retained marketing executive search firm that recruits senior marketing leaders for growth-focused companies.
We specialize in placing:
CMOs
VP Marketing leaders
Heads of Growth
Demand Generation executives
Product Marketing leaders
Performance Marketing leaders
Digital Marketing and MarTech operators
MarketSearch partners with CEOs, private equity firms, and growth-stage companies to hire marketing leaders who drive pipeline, revenue, and measurable growth outcomes.
What does a VP of Marketing for pipeline growth do?
A VP of Marketing focused on pipeline growth owns demand generation, performance marketing, and revenue strategy to drive qualified pipeline and measurable business growth.
What experience is required for this role?
Candidates need 12-15+ years of experience in enterprise marketing, with proven success in pipeline development, demand generation, and revenue ownership.
What industries is this role targeting?
This role requires experience within enterprise software or SaaS organizations (250+ employees), ideally with exposure to global markets.
Is this role remote?
Yes, this position is based in EST or CST time zones with collaboration across global teams.
Previous post
We consistently rank among the nation's top recruiters, placing exceptional candidates across the country.
Main
Home
We Place Marketing Leaders
Marketing Executive Search
Our Clients
Open Positions
Jobs We Fill
Few Links
Blog
About us
Submit Resume
Customer Testimonials
David Honig Our President
Recent Articles
Retained Marketing Executive Search
Vice President, Marketing SaaS | Private Equity-Backed - PIPELINE
The Roman Empire, AI, and Recruiting the Next Generation of Growth Warriors
Our Location
504 Pond Street Westwood, MA 02090
...
2026 All Rights Reserved.
Job ID: 521438914
Originally Posted on: 5/16/2026
Want to find more Marketing opportunities?
Check out the 33,869 verified Marketing jobs on iHireMarketing
Similar Jobs
Sign Up for Job Alerts
