VP - Marketing

Angott Search Group is pleased to partner with a $2B credit union in the search for a Chief Marketing Officer.

Responsibilities:

• Develop and lead the enterprise marketing strategy aligned with organizational growth objectives.
• Define marketing priorities supporting membership growth, deposit acquisition, loan growth, and member engagement.
• Advise executive leadership on market trends, competitive positioning, and growth opportunities.
• Guide member acquisition, onboarding, cross-sell, and retention strategies.
• Align marketing strategy with digital initiatives, product strategy, and broader organizational goals.
• Oversee internal communications strategy across the enterprise.
• Establish and manage marketing performance frameworks, including CAC, ROMI, and LTV.
• Ensure marketing investments are aligned with measurable business outcomes and ROI.
• Partner with business intelligence teams to strengthen marketing analytics capabilities and reporting.
• Promote a data-driven culture focused on performance measurement and optimization.
• Provide executive-level reporting and strategic recommendations based on marketing performance.
• Develop and execute sponsorship and strategic partnership strategies.
• Identify, negotiate, and manage sponsorship agreements aligned with organizational goals.
• Ensure sponsorship activations drive engagement and brand visibility.
• Evaluate sponsorship effectiveness and ROI.
• Lead, structure, and develop the marketing organization for long-term success.
• Provide leadership and direction to senior marketing leaders, including oversight of brand and marketing functions.
• Build and sustain a high-performing, collaborative, and innovative marketing team.
• Ensure marketing capabilities evolve in alignment with industry trends and emerging technologies.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or related field required; MBA preferred.
• 10-15 years of progressive marketing experience, including at least 5 years in senior leadership roles within financial services.
• Experience leading marketing strategy for a financial institution, ideally $1B+ in assets.
• Demonstrated success driving measurable growth in membership, deposits, loans, and engagement.
• Strong expertise in marketing analytics, performance measurement, and ROI modeling.
• Experience managing multi-million-dollar marketing budgets.
• Public relations and media relations experience preferred.