Interactive Media and Marketing Specialist - Ice Arena

Interactive Media and Marketing Specialist - Ice Arena

Bowling Green State University, United States

about 11 hours ago

Location:

Campus, ILLINOIS

Summary

Manage all aspects of Slater Family Ice Arena social media and additional digital marketing platforms.

Career Readiness Competencies:

Adjust tone and approach based on audience (e.g., peers vs. supervisors).

Break down tasks into steps to complete work more efficiently.

Follow instructions, meet deadlines, and deliver quality work.

Learn new software or digital platforms as needed for your role.

Use technology to organize, track, or present information clearly.

Essential Functions

Develop, implement, and maintain a social media strategy and supporting graphics for the Slater Family Ice Arena.

With guidance from full time staff, develop original content for use on all Slater Family Ice Arena digital platforms (web, social media, email, etc.).

Ensure all social media and digital platforms align

Develop weekly and monthly content calendar

Monitor and evaluate new social media tools, trends and applications to increase social media followers and engagement.

Monitor analytics and develop a reporting plan.

Identify areas for improvement and strategy for increasing views/likes/follows.

Ensure sites remain accessibility compliant and align with University, Athletic, and Slater Family Ice Arena brand guidelines.

Convey messages in a meaningful, understanding manner.

Attend events as needed to take photos, video and posts.

Monitor comments and direct them to full time staff for response.

Minimum Qualifications

Experience managing social media pages (Instagram, Facebook, Twitter, and other social media sites) for a business or non-profit organization.

Knowledge of social media trends and tools. Ability to research new tools, and implement them.

Professional written and verbal communication skills and the ability to interact well with customers, internal clients, colleagues, and the general public.

Knowledge and proficient ability to use all current Adobe Creative Suite software.

Basic photography and videography skills; some knowledge of photo and video editing are a plus.

Professional, self-motivated and responsible with the ability to act independently, take initiative, and achieve results, often with little direct supervision.

Additional Information

This position is comprised of both standard office-type hours and varying hours include evenings and weekends for special events.

Bowling Green State University is an equal opportunity employer. The University is committed to maintaining an employment and educational environment that is free from unlawful discrimination, harassment, and retaliation. The University prohibits discrimination and harassment on the basis of protected class: age (40 years of age or older), ancestry, color, disability, ethnicity, familial status, gender, gender identity and expression, genetic information, HIV/AIDS status, marital status, military status, national origin, political affiliation, pregnancy, race, religion, sex, sexual orientation, protected veteran status, or any other legally protected characteristic.

EEOC Know Your Rights

OCRC Know Your Rights

In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to for a position with Bowling Green State University, please call ... or email ohrbgsu .

BGSU is an E-Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. A list of acceptable documents can be seen here: uscis.gov/i-9-central/form-i-9-acceptable-documents