Senior Associate Director of Direct Marketing & Participation

Washington University in St. Louis - University Advancement Location : St. Louis, MO (West Campus) Hiring Range : $65,900 - $78,000 The Opportunity: Drive the Pulse of Philanthropy At WashU, we believe every alumnus has a story and a stake in our future. We are looking for a Senior Associate Director of Direct Marketing & Participation who is more than just a tacticianwe need a strategic architect. In this role, you won't just send mail; you will design sophisticated, omni-channel journeys that turn alumni pride into tangible impact. You will help lead the charge in evolving our culture of philanthropy, using data-driven insights to reach thousands of alumni and build a lifetime of loyalty. The Impact You'll Make: Campaign Strategist: Lead the end-to-end development of sophisticated omni-channel outreach campaigns, ensuring our message reaches alumni exactly where they arewhether that's in their inbox, on their doorstep, or in their social feeds. Participation Catalyst: Design innovative solicitation strategies that move the needle on alumni donor participation and secure critical funding for WashU's top Annual Fund priorities. Community Builder: Pioneer new initiatives that foster a culture of philanthropy on campus, bridging the gap between current students and our global alumni network. Collaborative Partner: Act as a key bridge between Advancement Communications and Donor Relations, ensuring every touchpoint feels personal, cohesive, and impactful. Who You Are: An Advancement Pro: You have a background in nonprofit development, alumni relations, or high-level direct marketing where persuasion and participation are the primary KPIs. A Sophisticated Marketer: You understand segmentation, testing methodologies, and how to tell a story that resonates across different generations of constituents. A University Ally: You thrive in an academic environment and understand the unique nuances of higher education fundraising. Data-Fluent: You are comfortable handling confidential donor data (HIPAA trained) to inform strategy and track campaign ROI. Why WashU? A Legacy of Excellence: Join one of the nation's premier research universities during an exciting era of growth. A Mission with Meaning: Your work directly funds scholarships, research, and campus priorities that change lives. Full Benefits Suite: This is a full-time (37.5 hours/week) staff position within the University Advancement family, offering a stable, collaborative, and mission-driven work culture. Requirements at a Glance: Experience: Proven track record in nonprofit direct marketing, annual giving, or communications. Location: Based in beautiful St. Louis, MO (West Campus). Flexibility: Willingness to work occasional evenings/weekends for high-impact events and campaign launches. Ready to lead our next great campaign? We are looking for a visionary who sees the person behind the data point. Apply today to help shape the future of Washington University.