Vietnamese Speaking Marketing Executive

BettingJobs is working with a well-established Asian iGaming group seeking an experienced Vietnamese Speaking Marketing Executive to join their team based remotely in Southeast Asia.

Key Responsibilities:

• Track and analyze marketing costs against allocated budgets to ensure efficient use of resources.
• Monitor performance metrics including First Time Deposits (FTD), active users, deposits, turnover, and Net Gaming Revenue (NGR) against forecast targets.
• Support and manage tasks related to Reward & Recognition (R&R) initiatives.
• Contribute to banner and content ideation, issue detection, and quality checks.
• Assist in the development and refinement of SFMC (Salesforce Marketing Cloud) journey content.
• Support efforts to increase traffic, registration, and FTDs through digital campaigns.
• Aid in boosting eSports exposure and engagement through marketing initiatives.

Requirements:

• Bachelor's degree in marketing or related field
• 1 - 4 years of relevant experience
• Demonstrates a good understanding of marketing principles and performance metrics
• Adapts to new tools, strategies, and campaign requirements with speed
• Maintains high standards across deliverables and reviews
• Keeps user engagement and satisfaction at the forefront of all marketing efforts
• Committed to meeting or exceeding campaign targets and forecasts
• Possesses acquisition knowledge (paid advertising, performance tracking, pricing & monetization, social media management and/or vendor management)
• Experience in performance marketing (event planning, product positioning, data analysis, content management system and/or copywriting)
• An added advantage to succeed on the job with a gamification mindset (creative thinking, understanding different platforms and/or engaging content)