Director of Marketing

Join Us in Transforming Healthcare Education.

At Joyce University, work is more than a job its a shared commitment to excellence, growth, and purpose. Since 1979, weve been dedicated to one mission: empowering every student to succeed in healthcare. That same dedication extends to our people.

Were proud to be recognized among Utahs Best Companies to Work For, but what truly defines us is our culture built on integrity, service, learning, and caring. We invest deeply in our teams personal and professional growth, creating a workplace that celebrates success, values connection, and believes in the power of every individual.

Here, your expertise shapes the future of healthcare education. Your ideas matter. Your leadership creates impact.

About the Role

Joyce University is seeking a strategic, collaborative, and results-driven Director of Marketing to lead the execution of integrated marketing initiatives that strengthen our brand presence and support enrollment growth.

Reporting to the Senior Director of Marketing, this role blends big-picture thinking with hands-on leadership. Youll oversee multi-channel marketing campaigns, guide a talented marketing team, and use data-driven insights to optimize performance across paid media, social media, events, and lead generation efforts.

This is an opportunity for a marketing leader who thrives in a fast-paced environment, values creativity and accountability equally, and is energized by meaningful work that directly supports student success and the future of healthcare.

What Youll Do

Lead Integrated Marketing Strategy & Execution

• Drive the execution of integrated marketing campaigns across paid digital, social media, web, creative, events, and traditional channels.
• Oversee paid media initiatives including SEM, display, social advertising, and other digital channels to support enrollment goals.
• Lead social media strategy and execution, including content planning, community engagement, scheduling, and performance analysis.
• Ensure brand consistency across all marketing touchpoints, maintaining a cohesive voice, look, and feel that reflects the Joyce University mission and values.
• Partner cross-functionally with Admissions, Enrollment, Academic Affairs, and university stakeholders to align marketing efforts with institutional priorities.

Drive Enrollment & Lead Generation Performance

• Oversee lead generation efforts and monitor inquiry volume, funnel performance, and conversion trends.
• Manage marketing budgets strategically to maximize performance and optimize cost per enrollment.
• Monitor campaign performance across channels and proactively adjust strategy based on insights and trends.
• Stay informed on market trends, competitor activity, and emerging best practices to continuously improve marketing effectiveness.

Lead with Analytics & Insight

• Own marketing analytics and reporting across campaigns, platforms, and initiatives.
• Translate complex data into actionable recommendations for senior leadership.
• Oversee recurring and ad-hoc reporting, including weekly, monthly, quarterly, and annual performance updates.
• Collaborate with digital and web teams to ensure website content, UX, and functionality support institutional and marketing objectives.

Inspire & Develop a High-Performing Team

• Lead, coach, and develop direct reports including the Social Media Coordinator, Marketing Manager, and Events Manager.
• Foster a collaborative, accountable, and growth-oriented team culture.
• Provide clear direction, ongoing feedback, and professional development support.
• Oversee the Marketing Help Desk system to ensure timely fulfillment of requests across the organization.

Support Meaningful University Experiences

• Partner with the Events Manager to plan and execute university events including graduations, orientations, recruitment events, and community initiatives.
• Collaborate with creative partners to produce compelling print, digital, video, and event materials that elevate the student experience and strengthen the Joyce brand.
• Support agency and vendor relationships as needed.

Why Youll Love It Here

We know that when our people feel supported, they do their best work and that directly impacts our students.

Thats why we offer a comprehensive benefits package designed to support your well-being, growth, and balance:

• Generous self-directed PTO policy
• Paid holidays
• 401(k) with employer match
• Medical, dental, and vision insurance
• Fully paid short-term disability coverage
• Long-term disability coverage
• Dedicated professional development opportunities
• World-class continuing education assistance

In addition to our benefits, youll find:

• A collaborative and purpose-driven culture
• Opportunities for leadership growth and career development
• A workplace where your voice is valued and your contributions matter
• A mission-driven environment where your work creates meaningful impact

Together, were building the future of healthcare education and were looking for leaders who are ready to help shape what comes next.

What You Bring

Required Qualifications

• Bachelors degree in Marketing, Communications, Advertising, Journalism, IT, or a related field.
• 6+ years of progressive marketing experience.
• Experience managing integrated marketing campaigns across multiple channels.
• Strong understanding of paid digital marketing, lead generation, analytics, and social media strategy.
• Experience leading and developing team members.

What Sets You Apart

• Youre both strategic and hands-on equally comfortable building strategy and rolling up your sleeves to execute.
• You lead with empathy, accountability, and collaboration.
• You use data to inform decisions while bringing creativity and innovation to your work.
• You communicate with confidence, clarity, and authenticity.
• You thrive in mission-driven environments where people and purpose matter.

Who You Are

At Joyce University, we look for leaders who embody our values:

• Student-Centered Excellence You believe every student can, should, and will succeed.
• Integrity & Service You lead with honesty, accountability, and care.
• Learning for Life You embrace growth and continuous improvement.
• Caring & Connection You build meaningful relationships and foster belonging.
• Winning with People You empower others and celebrate team success.

Why Joyce University?

When you join Joyce University, you become part of a team that is deeply committed to making a difference for students, for healthcare, and for one another.

Apply Today

If youre passionate about strategic marketing, inspired by meaningful work, and ready to lead with purpose, wed love to hear from you. Join us in creating a future where every student and every team member can, should, and will succeed.