Managing Director, Marketing Science

at Omnicom Media Group Holdings, Inc. d/b/a Annalect in Chicago, Illinois, United States Job Description Lead the development and delivery of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) across all aspects of marketing to drive KPI performance. Thoroughly understand individual client brands' challenges, consumers and long-term goals; explore consumer demand; and identify short- and long-term business opportunities. Communicate client needs, proposed strategies and business opportunities to agency partners, vendors and client groups. Lead and direct changes to KPIs and modeling outputs to reflect changing client objectives, new technologies and new platforms, ensuring the right metrics and measures are being used to drive business decision-making. Align marketing science methodology for budget allocation and scenario planning. Facilitate on-going communication and cross-functional collaboration between marketing science resources across markets and regions (knowledge sharing, consistency, innovation). Plan and work with teams of analysts to ensure model outputs and insights are understood, activated upon, tracked, and applied to the decision-making process. Generate integrated and information reports that communicate opportunities and recommendations for optimizing campaigns in flight and post flights. Requirements : Master's in Marketing, Analytics, Statistics, Healthcare Informatics or Data Analytics Engineering, plus 2 years of experience in offered position or as Marketing Science Manager or Senior Manager at a media agency or marketing analytics/research firm.* *All required experience must have included building, optimizing and running large-scale marketing mix modeling and multi-touch attribution; forecasting and calculating marketing spend ROI; driving optimizations to media planning and strategies based on data-driven insights; presenting complex analytics for technical and nontechnical audiences using data visualizations; recommending, introducing and rolling out new data technology, platforms and industry concepts and tools to advance clients' marketing; and leveraging statistical techniques including regression modeling, audience segmentation and analytics tools, market research (e.g. custom survey research, advertising testing or tracking, new product research), and media analytics tools and vendors including DCM, IAS/MOAT, YouTube, DMPs, Nielsen DAR, media performance, viewability/valid/on-target and audience reporting platforms and tools. This role entails hybrid work, with time split between working in our Chicago, IL office and flexibility to telecommute from another U.S. location. #LI-DNI To view full details and how to apply, please login or create a Job Seeker account