Digital Marketing Strategist

The Opportunity:Are you a hands-on performance marketing professional who knows how to turn channel strategy into measurable growth? Natural Factors is looking for a Digital Marketing Strategist to help scale our digital presence across paid media, retail media, affiliate, influencer, and owned channels. In this role, you'll drive performance optimization, translate data into action, and play a key role in scaling customer acquisition, improving marketing efficiency, and shaping our digital growth strategy. You'll also help define how our brand shows up across digital touchpoints while balancing growth, brand integrity, and compliance in the wellness space.

We are a growing company and a leading manufacturer of nutritional supplements, dedicated to enhancing the wellbeing of our customers.

This position pays: $90,000 - $115,000/year

You will work a set schedule of Monday to Friday 8:00am - 4:30pmHybrid option available for local candidates; remote option available for non-local candidates. Our US office is located in Monroe, WA

A Day in The Life of A Digital Marketing Strategist:Paid & Retail Media Leadership

Plan, execute, and optimize paid media across Google Ads, Amazon DSP & Sponsored Ads, Meta, TikTok, YouTube and retail media networks, balancing brand awareness with performance-driven acquisitionOwn performance outcomes across CAC, ROAS, ACOS, CLTV, CPM, CPC, and other channel-specific KPIs

Affiliate & Influencer Marketing

Own and execute affiliate, influencer, and creator partnerships, including partner recruitment, activation, relationship management, and performance optimizationDrive partner performance across awareness and conversion goals including metrics such as reach, clicks, engagement, CPA and ROAS

Owned Channels & Brand Support

Lead owned social media execution and optimizationPartner with brand, content, and CRM stakeholders to improve website, email and SMS performance in support of conversion and engagement goals

Data, Insights & Optimization

Develop dashboards, reporting, and insights to guide performance improvementsAnalyze customer behavior, audience segments, and funnel performance

What We're Looking for From You:

Bachelor's degree in Marketing, Communications, or a related field5+ years of hands-on digital marketing experience with a strong focus on performance marketing, paid media, and measurable growthProven experience managing integrated campaigns across paid search, retail media, paid social and other acquisition-focused digital channelsExperience managing affiliate, influencer or creator partershipsProven experience analyzing channel, audience and funnel performance, translating data into actionable strategy, optimization and investment decisions

What You Should Know About Us:

A purpose-driven company committed to employees and improving the health and well-being of people and the planetWe're building and evolving our digital marketing capabilities and are looking for someone excited to help shape and scale that growth to directly impact business successA dynamic and collaborative work environment where your expertise makes a real impact

Our Team's Favorite Perks and Benefits:

A competitive total compensation packageBestin class benefits because we care about your health and wellness!

Physical Health

Outstanding medical,dental, vision plansHealthand dependent FSAEmployer-paid life and long-term disability insurance

Financial Health

401(k)with company matchFinancial planning and education sessionsDiscounton company productsSafetyfootwear allowanceShiftdifferentials for afternoon and night shift positionsOn demand pay

Emotional Health

Wellnessdays - 10 days per year to use for personal days, mental health days, or sick daysVacation days - 15 days per year10paid holidays per yearEmployee Assistance Program (EAP)Employeeappreciation events and lunches