Senior, Events Specialist

About the Opportunity

• Lead end-to-end strategy and execution across companies national events, conferences, and tradeshow portfolio, including concept development, planning, delivery, and performance measurement
• Manages all other company-related events, i.e. townhall, and other internal related events
• Manage vendor and agency partnership ps, including selection, negotiation, performance management, and cost control
• Manage vendor and agency partnership ps, including selection, negotiation, performance management, and cost control
• Own event and tradeshow budgets, including financial planning, cost forecasts, and recommendations to optimize spend and ROI
• Acts as the primary experiential partner to Sales Leadership, aligning event objectives with commercial priorities and customer engagement goals
• Establish and maintain standardized playbooks for event planning, execution, logistics, and post-event evaluation to enable consistency and scalability
• Oversee the online merchandise and POS store portal support Sales with tradeshows and customer engagement activities
• Provide on-site leadership and decision-making authority at all major events, troubleshooting issues, and ensuring seamless activation
• Define and measure key event performance and present insights post-event to inform future experiential decisions
• Monitor industry trends and activations to drive continuous improvement and innovation in our event programs
• Prioritize and manage ad-hoc requests and special projects in the events and tradeshow space as needed

• Event and Experiential Leadership You understand how to design and deliver live experiences that reinforce brand positioning and support commercial goals
• Operational Excellence You are comfortable managing complex logistics, tight timelines, and high-visibility activations
• Vendor & Partner Management You lead agencies and suppliers with clear

• expectations, accountability, and cost discipline

• Cross Functional Collaboration You work effectively with Sales, Product, Marketing, Logistics, and with external partners
• Budget & ROI Accountability You are comfortable owning event budgets and evaluating effectiveness to inform future investment decisions

• A bachelors degree in Marketing, Communications, or a related field
  6-8+ years of progressive experience in events, tradeshows, and experiential marketing
  Demonstrated experience leading large-scale events or national tradeshows
  Strong experience managing vendors, budgets, logistics, and onsite execution
  Tire or automotive experience is an asset Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with various cross-functional teams

Pay Range
$80,000 - $90,000 per year

How to Apply
Click the Apply Now button and follow the instructions to submit your resume. Please know that we only accept documents in MS Word or Rich Text formats. When referencing this job, quote # 477617
This position for employment is for a current vacancy with Vaco/Highsprings client. You must currently reside within the Greater Toronto Area and be permitted to work in Canada to be considered for this opportunity. A recruiter will be in touch with you if your profile meets our clients requirements for this role.

Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individuals skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the companys 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.