Digital Product Manager

Digital Product Manager American Savings Bank - 3.8 Honolulu, HI Job Details $73,000 - $125,900 a year 22 hours ago Qualifications Branding Product roadmapping Social media marketing strategy development Mid-level Multivariate testing SEM campaigns 3 years UX A/B testing Paid search marketing Paid search advertising campaigns Mobile marketing Full Job Description Primary Purpose of Job Responsible for creating, executing, and managing the roadmap for the Bank's online & mobile banking initiatives. Major Job Accountabilities Serves as Product Manager for online and mobile banking. Regularly updates the Bank's online strategy to reflect the latest innovations, changes in competition, and shifts in the market. Collaborates with Marketing teammates to ensure appropriate brand representation and incorporation of marketing strategies as it relates to online and mobile banking. Utilizes customer and channel insights to inform new products, services, and user experiences. Provides input into the strategy, design, and optimization of the Bank's website. Drives efforts to produce tangible and measurable results to meet departmental and organizational targets/goals. Experience Required 3-5 years of marketing or product management experience. Required Skills or Training Experience translating business strategy into executional plans. Experience in organic and paid search, retargeting, site optimization, A/B and multivariate testing, mobile marketing, and user experience is a plus. Experience developing and producing content campaigns. Experience executing an ongoing social media strategy across multiple platforms, successfully demonstrating growth, reach, and engagement. EOE, including disability/veterans At American Savings Bank, we welcome and support all individuals and celebrate the diversity of our team members, customers and community. We are committed to ensuring that our online application process is accessible and provides an equal employment opportunity to all job seekers. If you need assistance searching for a job or submitting an application, please contact us by calling ... and a member of our Recruitment team will follow up with you. Mahalo for your interest in American Savings Bank!