Field Marketing Coordinator-Las Vegas

We are seeking an experienced, highly collaborative marketer to own the field marketing planning and execution across a defined regional territory. This role brings the Caesars Sportsbook brand to life on the ground-activating sports sponsorships, retail sportsbooks, and cultural moments that drive brand connection and commercial performance. The manager serves as the regional expert, understanding market nuances, competitive dynamics, growth headwinds, and opportunities, and converts that insight into highimpact, hyperlocal marketing strategies.

About Caesars Sportsbook:

Caesars Sportsbook delivers marketleading technology and thousands of sports wagering markets through its mobile app and growing network of 60 retail sportsbooks nationwide. With an unmatched omnichannel ecosystem spanning inperson betting experiences, selfservice kiosks, mobile cash deposit/withdrawal capabilities, and elevated gameday environments, Caesars is redefining how fans connect with the sports they love. Caesars also maintains official relationships with 13 professional sports teams and venue partners across the NFL, NBA, NHL, MLB, providing a robust platform for innovative brand activations and fan engagement.

Retail Sportsbook Marketing & OmniChannel Strategy

• Work with regional Field Marketing Managers to support relationships with casino properties by maintaining regular communication, assisting with alignment on marketing priorities, and helping ensure initiatives are executed smoothly to support retail growth.

• Assist with the execution of retail sportsbook marketing plans for Caesars properties in your region, helping ensure onproperty experiences reflect brand standards and drive customer engagement.

• Help implement onproperty brand experiences by coordinating programming, promotions, content, and gameday elements that support foot traffic, dwell time, and retail betting activity.

• Support initiatives that connect retail and mobile behavior, including app education materials, enrollment prompts, loyalty integrations, QR placements, and onsite mobile acquisition tactics.

• Execute onproperty engagement tactics by coordinating brand experiences, digital touchpoints, and promotional activations that guide customers from retail sportsbooks to the mobile app.

• Collaborate with crossfunctional teams (Creative, Promotions, CRM, Legal, Operations, Media) to help launch localized campaigns tied to seasonal sports moments, major events, and partner activations.

• Coordinate regional execution of signage, merchandising, QR codes, and onsite brand presence, ensuring materials are installed accurately and on time across sportsbook and casino locations.

• Provide logistical support for onsite events, including watch parties, VIP experiences, partner activations, and new sportsbook openings.

• Manage trafficking and approval workflows for regional marketing assets, ensuring timely routing and brand consistency across all onproperty touchpoints.

• Collect and organize feedback from customers, casino teams, and partners, and share insights with the broader team to inform future marketing efforts.

• Support training and education efforts for casino staff on Caesars Rewards, mobile betting, and promotions to enhance customer experience and adoption.

• Track and manage onsite marketing materials (merchandising, print assets, signage, promotional items) and coordinate with vendors on production timelines and delivery.

Sports Marketing

• Support the execution of sports partnerships within the assigned region by assisting with asset delivery, activation timelines, and partner communication.

• Help translate sponsorship assets (media, hospitality, IP, fan engagement) into clear activation plans by coordinating logistics, materials, and internal approvals.

• Maintain partnership calendars, fulfillment trackers, and proofofperformance documentation, ensuring assets are delivered accurately and on time.

• Participate in recurring partner calls and planning meetings, capturing action items and supporting followthrough on agreedupon initiatives.

• Assist with monitoring competitive activity, industry trends, and local sports performance to support idea generation and promotional planning.

• Collaborate with crossfunctional teams to support seamless execution across properties and campaigns.

• A marketer with2-4 years of experiencein sports marketing, experiential/event strategy, or brand partnerships (sports betting experience a plus).

• A local expert: Deeply knowledgeable about your region-demonstrating cultural fluency, fan insight, and local market sensibility.

• A multi-tasker: You have the ability to manage multiple events, markets, and partners simultaneously while maintaining high standards.

• Analytical and commercially minded able to interpret performance data and translate insights into action.

• A collaborative crossfunctional partner who can influence without authority and work seamlessly with internal teams and external partners.

• Comfortable working independently in a fastpaced environment with evolving priorities and tight timelines

• A strong project manager with the ability to manage multiple priorities, tight timelines, and complex cross-functional workflows.

• Proficient in Microsoft Office (Word, PowerPoint, Excel).

• An effective communicator with an exceptional attention to detail.

• A person who is comfortable working in fastpaced environments, especially during peak sports seasons, nights, weekends, and events.

• Someone with the flexibility to travel regionally (~15-25% of your time)

• A curious person who proactively seeks opportunities to learn & grow.

• Someone who takes Initiative.You act, and think beyond the task to accomplish goals.

• Someone who is team focused.Ensures understanding, cooperation and consistency within and between departments. Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.

• A Self-Aware person.Genuine understanding of personal strengths and weaknesses.

• Someone who acts with urgency to get things done and recognize when to ask for help

• A Creative Problem Solver. Takes advantage of difficult or unusual situations to develop unique approaches and useful and routinely looks to improve services, processes, and strategies.

• A Professional.Maintains composure amid challenges when difficult situations arise or the unexpected happens