Marketing Director

Mac's List
Portland, Oregon
Full Time

Email Address

Apply Now

Description

About Parking Reform Network

Parking Reform Network (PRN) is a frequently cited voice in land-use and transportation reform. We're scrappy, we punch above our weight, and we've influenced policy in dozens of cities and a growing number of states.

The Problem We Need You to Solve

PRN produces a lot - original research, policy wins, events, a weekly newsletter, a blog, media appearances, an active member network. We need someone to weave it together: build the content pipeline, run the funnel from subscriber to donor to active member, and make sure every research drop, media hit, and event compounds into the next one.

The Role

You'll own marketing operations end-to-end: producing our newsletter and blog, the donor funnel from subscriber to active member, the calendar that coordinates events and campaigns, and the workflow that repurposes one piece of content into many. You're operationally excellent. You finish things. You have strong editorial instincts when PRN publishes research or lands a media mention, you immediately see three ways to extend it, and you make those things happen without being asked.

You'll work closely with leadership to set the narrative direction. We know what PRN stands for. We're asking you to make sure the world hears it.

Key Responsibilities

Build and run the content pipeline feeding the newsletter, blog, and social channels
Repurpose newsletters, webinars, and research into video, podcast, and social formats
Grow newsletter subscriptions and build the funnel that converts subscribers to donors and donors to active members (Mailchimp, Salesforce, Luma)
Own PRN's digital advertising and social media
Coordinate messaging across PRN's events, partner activities, and staff appearances
Hire and manage contractors for design, copywriting, and audio/video
Track metrics and report on what's working

Required