Digital Marketing Director - Behavioral Healthcare

Digital Marketing | Behavioral Healthcare - SUD & MH| On-site|Pompano Beach, FL Banyan Treatment Centers is seeking an execution-focused Director of Digital Marketing to lead the performance, optimization, and growth of its multi-channel marketing efforts. This role will drive patient acquisition, engagement, and brand visibility through a data-driven, ROI-focused approach across digital and traditional channels. About the Company Banyan Treatment Centers is a leading national provider of intensive treatment for individuals facing substance use and mental health disorders. Backed by TPG , one of the nation’s largest private equity investors, Banyan is rapidly expanding access to high-quality, compassionate care across its national footprint and telehealth programming.

Why Join Banyan?

This is a high-impact leadership opportunity within a rapidly growing, PE-backed healthcare organization. As Director of Digital Marketing , you will:

• Work closely with Executive Leadership, Business Development, Admissions, and Business Intelligence to translate organizational priorities into scalable marketing strategies
• Operate as a hands-on leader who moves seamlessly from strategy to execution while building alignment across teams
• Own and scale marketing performance across a national platform
• Drive measurable growth in patient acquisition and engagement
• Partner with executive leadership to shape and execute growth strategy
• Lead a critical function that directly supports access to life-changing care
  
  

Key Responsibilities

• Lead the development and execution of a comprehensive, performance-driven marketing strategy aligned with organizational growth objectives.
• Own and optimize all paid and organic marketing channels, including Google Ads, Meta, SEO, email, SMS, directories, and social media.
• Drive measurable improvements in patient acquisition, conversion rates, and overall marketing ROI.
• Partner cross-functionally with Business Development, Admissions, Finance, and Executive Leadership to align marketing efforts with operational and revenue goals.
• Translate data and business insights into targeted, actionable campaigns that support admissions growth.
• Establish clear reporting frameworks, analyze campaign performance, and communicate insights in a way that informs both executive decision-making and day-to-day execution.
• Manage and allocate marketing budgets with a strong focus on efficiency, accountability, and return on investment.
• Guide content and brand strategy across web, social, and email to strengthen positioning and engagement.
• Ensure brand consistency and support reputation management efforts across platforms.
• Lead and develop internal marketing team members while managing external agencies and partners as needed.
• Build scalable processes and workflows that support growth while maintaining speed, quality, and alignment across teams.

Qualifications

• 7+ years of marketing experience, including at least 3 years in a leadership role
• 2+ years of Healthcare marketing experience required; experience in substance use disorder (SUD) treatment is strongly preferred
• Bachelor’s degree in Marketing, Communications, Business, or related field
• Demonstrated track record of owning marketing outcomes end-to-end, with direct accountability for performance and results (not solely advisory or consultative roles)
• Experience managing integrated marketing campaigns from strategy through execution

Competencies

• Strong business acumen with the ability to operate effectively across functions and levels of the organization
• Deep expertise in digital marketing platforms including Google Ads, Meta Business Suite, SEO/SEM, and marketing automation tools
• Highly analytical, with the ability to translate data into clear, actionable insights
• Hands-on leadership style with a focus on execution, accountability, and team development
• Strong communication skills, with the ability to engage both executive leadership and operational teams
• Ability to operate in a fast-paced, high-growth environment with evolving priorities

Apply Now

If you are a results-driven marketing leader with healthcare experience and a strong track record of execution and ownership, we encourage you to apply.

Banyan Treatment Centers is an equal opportunity employer.