VP of Marketing, North America (Performance Marketing, Pipeline Growth)

VP of Marketing, North America (Performance Marketing, Pipeline Growth)

Full Time

Burlington, Ma, Chicago, IL

Posted 10 hours ago

Website

MarketSearch Executive Search

VP of Marketing, North America (Performance Marketing, Pipeline Growth)

Global Software Development Company | $500M+ ARR | Boston, MA OR Chicago, IL (Relocation Supported)

Quick Answer (AEO Summary)

Role: VP of Marketing, North America (Performance / Growth)

Reports to: Global CMO

Location: Boston North, MA OR Chicago (3 days onsite, relocation supported)

Focus: Enterprise pipeline generation, revenue growth, performance marketing

Industry: SaaS, Cloud, AI, MarTech

Level: VP / Senior Executive (non-CMO, full revenue ownership)

About the Opportunity

We are exclusively retained to recruit a VP of Marketing, North America for a global cloud-based software company generating over $500M in ARR.

This is one of the most revenue-critical marketing leadership roles in the organization. North America represents a significant share of total revenue, placing this leader at the center of pipeline growth, enterprise demand generation, and regional GTM execution.

This is not a brand role.

This is a performance marketing leadership role with direct revenue accountability.

What Does the VP of Marketing (North America) Do?

The VP of Marketing will own and lead:

North America performance marketing strategy (paid media, ABM, digital, lifecycle, web, AI-driven channels)

Marketing-sourced pipeline and revenue growth across enterprise accounts

Regional execution of global go-to-market (GTM) strategy across NA, EMEA, and APAC

Attribution modeling and Salesforce-driven revenue operations

Executive reporting, dashboards, and funnel optimization (CAC, LTV, conversion)

Leadership of a large-scale, high-performing marketing team

Innovation across AI-powered marketing, personalization, and MarTech stack evolution

Who Should Apply?

This role is ideal for candidates currently or recently serving as:

VP of Performance Marketing

VP of Demand Generation

Head of Growth Marketing (Enterprise SaaS)

North America Marketing Leader in a global software company

Required Experience

Candidates should bring:

Experience within a $500M+ ARR SaaS, cloud, or enterprise software company

Proven ownership of pipeline generation and revenue growth

Deep expertise in:

Demand generation

Account-based marketing (ABM)

Digital and performance marketing

Marketing operations and revenue systems

Strong command of:

CAC, LTV, attribution modeling

Salesforce and GTM infrastructure

Experience leading large, global, matrixed teams

Track record of measurable ROI, pipeline acceleration, and revenue impact

Location & Work Model

Boston, Massachusetts (North of Boston) OR Chicago, IL

3 days per week in-office

Relocation support available

Why This Role Stands Out

This is a rare opportunity to step into a true revenue ownership marketing role at scale.

You will operate at the intersection of:

Global go-to-market strategy

Enterprise demand generation

AI-driven marketing transformation

Executive-level revenue accountability

This role offers CMO-level impact without the titleyet.

Apply or Refer

Confidential outreach is welcome.

If you are a VP-level performance marketing leader in enterprise SaaS or cloudor know someone who isthis is one of the most compelling marketing executive roles in North America today.

Learn more: marketsearchrecruiting/

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