Marketing Specialist Senior

  • Western Michigan University
  • Kalamazoo, Michigan
  • Full Time

Job Description:

  • Coordinates production of publications or promotional material including engagement and oversight of designers, writers, and photographers. Develops and maintains marketing communication plans and calendars.
  • Explores concepts and ideas for promotional materials and designs marketing projects utilizing a variety of tools. Writes and proofs copy to include promotional material, press releases, Web and social media content.
  • Ensures compliance with institutional communication, branding/identity, and marketing standards. Maintains integrity of overall University brand and/or unit brand.
  • Translates message points into clear communication and meets well-defined communication objectives.
  • Develops plans and oversees execution of small to medium size events of moderate complexity.
  • May be responsible for department or college-specific marketing or communication-related initiatives or programs.
  • May approve advertising within budget parameters. May be responsible for marketing budget for area of responsibility and for other related budgets.
  • May respond to inquiries from or supervise staff and student employees.

Short Job Description:

  • Bachelor's degree in related field from an accredited institution.
  • Three years' relevant experience.

Job Ref: S1587P

Job Reply URL: 5342

Job ID: 520050195
Originally Posted on: 5/6/2026

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