Marketing Manager, Humanities (Remote)

at Cengage Group in Boise, Idaho, United States

What youll do here:

Content Strategy & Planning

+ Partner with other content marketers on a comprehensive content strategy aligned to brand, demand, and go-to-market priorities.

+ Develop and maintain a comprehensive content calendar across owned and partner channels

+ Define content themes that support business goals.

+ Translate audience insights and market trends into compelling, differentiated content ideas.

+ Align content plans with product launches, campaigns, and seasonal initiatives.

Content Creation & Management

+ Create and oversee high-quality content across formats, including blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials.

+ Partner with internal teams and external writers, agencies, and subject-matter experts to develop audience-specific content.

+ Ensure content is on-brand, audience-focused, and optimized for clarity and impact.

+ Edit and elevate content to meet quality, voice, and storytelling standards.

Demand & Lifecycle Content Enablement

+ Collaborate with Demand and Growth teams to support acquisition, nurture, and conversion efforts.

+ Develop content mapped to buyer journeys, personas, and stages of the funnel.

+ Support account-based marketing, lifecycle campaigns, and customer engagement programs.

+ Enable Sales and Customer teams with relevant, compelling content that supports pipeline and retention.

Distribution, Performance & Optimization

+ Look for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute content

+ Partner with Digital Marketing and SEO teams to optimize content for discovery and performance.

+ Use data and insights to evaluate content effectiveness and continuously improve results.

+ Track and report on key content metrics such as engagement, conversion, and influence on pipeline.

+ Test new formats, channels, and storytelling approaches to increase impact.

Cross-Functional Collaboration & Leadership

+ Serve as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams.

+ Lead content distribution workflows

+ Provide guidance and feedback to other marketers or contributors.

+ Ensure alignment between content, brand voice, and messaging across the organization.

+ Champion content as a strategic growth lever across marketing and the business.

Skills you will need here:

+ Bachelors degree required, degree in