Senior Marketing Communications Specialist

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We focus on your health and pay 100% for your family's medical insurance and provide 20 days of paid personal time off during your first year!

Senior Marketing Communications Specialist Department: Marketing & Communications Services

FLSA Status: Full-Time, Exempt Salary Range: $65,146. - $81,433. Annually

Position Summary: Plan, develop, and execute external marketing communications and integrated campaigns that support brand awareness, lead generation, and member engagement. This role leads the development of external messaging frameworks and campaign narratives, ensuring consistency across traditional and digital channels including email, web, social media, advertising, and partner communications.

This role also develops content informed by research and audience insights, monitors performance, and drives continuous improvement. The Senior Specialist works independently, oversees projects, and collaborates with internal teams, vendors, and agencies while staying current on market and industry trends.

Essential Duties & Responsibilities: Messaging & Content Strategy Lead development of messaging frameworks, value propositions, and campaign narratives Translate business priorities into clear, audience-focused messaging Ensure brand consistency across all marketing channels

Campaign Planning & Execution Plan and execute integrated marketing campaigns (e.g., open enrollment, product launches) Develop content calendars, creative briefs, and campaign plans Coordinate with internal teams, vendors, and agencies Support paid and organic campaign execution Partner with performance team to align content with data insights

Channel Management Oversee messaging across email, web, social media, digital ads, and print Manage social media strategy and content execution Maintain editorial and campaign calendars Collaborate with teams to adapt messaging across channels

Brand, PR & Partnerships Support press releases, media materials, and partner communications Ensure alignment between external messaging and brand positioning

Performance & Optimization Track and analyze campaign performance (engagement, conversions, etc.) Apply insights to improve future campaigns and content strategies

Other Duties Support marketing events and cross-functional initiatives Assist with additional marketing projects as assigned

Required Qualifications: Bachelor s degree or equivalent experience Minimum 5 years of experience in marketing communications, campaign marketing, or integrated marketing Strong writing and editing skills across multiple formats Experience managing projects, timelines, and cross-functional teams Familiarity with brand management and audience segmentation Experience with social media platforms and marketing tools Strong communication, organizational, and problem-solving skills Ability to work independently and adapt to changing priorities Proficiency in Microsoft Office (Word, Excel, PowerPoint) Portfolio of writing or campaign work

Working Conditions: Fast-paced, deadline-driven environment Primarily sedentary, computer-based work Hybrid/work-from-home eligible; must report to office as needed May require evenings or weekends for events Must have valid driver s license and reliable transportation

Competitive compensation & excellent benefits offered

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An Equal Opportunity Employer