Associate Brand Manager- Orthopaedic Instruments
- Stryker Corporation
- Portage, Michigan
- Full Time
As an Associate Brand Manager within Strykers Orthopedic Instruments business and our newly formed OrthoTech division, you will own a highimpact, orthopedic disposables portfolio that plays a critical role in driving capital penetration, customer loyalty, and longterm growth.
This role offers the opportunity to step into true portfolio ownership shaping pricing strategy, commercial programs, and sales enablement for cutting accessories, ProCare services, and robotic/manual blades across hospital and Ambulatory Surgery Center (ASC) environments. Youll work at the intersection of sales, marketing, R&D, and operations, while gaining meaningful people leadership experience and visibility within one of Strykers most legacy businesses.
WHAT YOU WILL DO
- Own downstream commercialization for the Orthopedic Disposables (ORDs) portfolio, including cutting accessories, ProCare services, robotic/manual blades, cement, and tourniquet cuffs
- Develop and execute pricing strategies and commercial offenses to drive portfolio growth and counter thirdparty competitors
- Partner closely with Sales to position disposables as premium, valuedriven solutions that accelerate capital adoption
- Lead the development of sales education, messaging, and training materials to improve field confidence and consistency
- Collaborate crossfunctionally with Upstream Marketing, R&D, MedEd, Sales Enablement, and MarCom to align product strategy and execution
- Serve as the primary marketing interface for robotic blade solutions, coordinating closely with Mako and capital teams
- Design and execute ASCspecific programs that differentiate Strykers disposable offerings
- Manage and develop a Marketing Associate, providing coaching, prioritization, and performance feedback
- Monitor portfolio performance, market dynamics, and field feedback to identify opportunities and risks
- Take ownership of portfolio planning activities including annual marketing planning, forecasting support, and executive updates
WHAT YOU NEED
Required
- Bachelors degree
- 6+ years of professional experience in marketing, sales, or a related commercial function
- Demonstrated experience owning or supporting product portfolios in a crossfunctional environment
Preferred
- Medical device, healthcare, or regulated industry experience
- Downstream marketing, product marketing, or commercial strategy experience
- Pricing strategy or program development experience
- Prior people leadership or strong informal leadership experience
- Experience supporting ASC and hospital-based commercial strategies