Sales and Marketing Director

Sales & Marketing Director- Senior Living Charter Senior Living of Annapolis- Annapolis, MD Salary: $80,000-$85,000/year Full-Time Leadership Role NOW HIRING: SALES & MARKETING DIRECTOR Charter Senior Living of Annapolis is seeking a driven, relationship-focused Sales & Marketing Director to lead occupancy growth and community outreach efforts. This is high-impact role for a professional who thrives in a fast-paced sales environment , enjoys building meaningful connections, and understands that senior living sales is about trust, empathy, and guiding families through important life decisions . WHY JOIN CHARTER SENIOR LIVING At Charter Senior Living, our mission is simple: To Enhance the Human Spirit - for both our residents and our employees. We provide a supportive, high-energy environment where strong performers are recognized and rewarded. OUR CORE VALUES Serve with Heart Serve with Purpose Serve with Courage Have Fun While Serving WHAT WE OFFER Get Paid Today with ZayZoon Free medical insurance plan available Medical, Dental, Vision, and supplemental benefits Paid training, PTO, and holiday pay Perfect attendance bonus up to $100/month Employee referral bonus Career growth and advancement opportunities Stable Leadership and strong operational support A culture where success is recognized and supported POSITION SUMMARY The Sales & Marketing Director is responsible for occupancy growth and revenue through effective lead management, relationship building, and community outreach This role partners closely with the Executive Director to ensure the community maintains strong census through tours, follow-up, event planning, and strategic marketing efforts . KEY RESPONSIBILITIES Sales & Occupancy Growth Manage and Convert leads from inquiry to move-in Conduct community tours that builds trust and close effectively Maintain consistent follow-up with prospects and families Achieve and exceed occupancy and move-in goals Lead Management & CRM Execution Track and manage leads through the CRM system Ensure timely follow-up and accurate documentation Maintain strong conversion ratios from inquiry to tour and tour to move-in Community Outreach & Marketing Build and maintain relationships with referral sources Plan and execute marketing events and community outreach initiatives Represent the community in a professional and engaging manner Customer Experience Guide Families through the decision-making process with empathy and professionalism Ensure a high-quality experience from first contact through move-in Partner with operations to ensure a smooth transition for new residents QUALIFICATIONS Previous sales experience required (senior living, healthcare, or hospitality strongly preferred) Proven track record of meeting or exceeding sales goals Experience with CRM systems and lead management Strong closing skills and ability to build relationships quickly Excellent communication, organization, and follow-up skills Sell-motivated, results-driven, and professional Passion for working with seniors and their families WHAT OUR ASSOCIATES SAY "It truly feels like a family at Charter." "The residents are an extension of my family now." "Charter truly lives their mission and puts people first." "I love to chat with residents and laugh - they enhance my spirit just as much as I enhance theirs." WHY THIS ROLE STANDS OUT This is more than a sales role - it is an opportunity to make a meaningful impact while driving results . You will play a key role in helping families find the right home for their loved ones while growing a thriving community. APPLY TODAY If you are a motivated sales professional ready to grow your career in a purpose-driven environment, we encourage you to apply. Qualified candidates will be contacted promptly.