Senior Manager of Marketing Operations

Essential Functions: Marketing Planning & Campaign Management Lead the end-to-end planning and execution of monthly and seasonal marketing campaigns and promotions across channels (paid media, CRM, web, in-store, etc.) Support execution of marketing strategy into clear, actionable plans with defined deliverables, timelines, and ownership Ensure alignment across marketing, merchandising, operations, finance and external partners Drive consistency and discipline in campaign execution while enabling flexibility where needed Cross-Functional Coordination & Integration Act as the central integrator across marketing functions to ensure all components of a campaign work together effectively Facilitate communication and coordination between internal teams and external agencies Identify and resolve gaps, dependencies, and risks that could impact delivery or performance Ensure that messaging, offers, and execution are aligned across channels and touchpoints Project Management & Operational Excellence Establish and manage workflows, timelines, and processes to improve marketing execution and efficiency Lead regular status meetings, track progress, and hold teams accountable to deadlines and deliverables Continuously improve marketing operations processes and ways of working Balance multiple priorities and initiatives in a fast-paced environment Performance Tracking & Optimization Partner with Marketing leadership and analytics to ensure campaigns are properly measured and performance is understood Support post-campaign reviews to identify learnings and opportunities for improvement Ensure insights are captured and applied to future planning and execution Flexible Marketing Support Step in to support or lead specific marketing initiatives as needed based on team priorities and capacity Contribute to tactical planning or channel execution when required Bring a practical, solutions-oriented mindset to solving business and marketing challenges Education and Experience: 6-10 years of experience in marketing operations, campaign management, or integrated marketing roles Experience managing complex, multi-channel marketing programs across internal teams and external partners Background in retail, automotive services, or multi-location businesses preferred but not required Knowledge & Skills : Strong project management skills with the ability to organize, prioritize, and drive execution across multiple initiatives. Project management certifications such as PMP, CAPM, CSM, or PMI-ACP are a plus but not required. Deep understanding of marketing disciplines and how they work together Strong cross-functional collaboration and stakeholder management skills Comfortable working with creative, analytics, merchandising, operations, finance, IT and leadership teams Ability to identify issues, solve problems, and keep work moving forward Detail-oriented while maintaining a focus on broader business objectives Strong written and verbal communication skills Proactive, adaptable, and comfortable operating in a lean, evolving environment An experienced marketing operator who brings judgment, perspective, and accountability