Marketing and Research Specialist

At Poten & Partners, we are seeking a talented Marketing & Research Specialist to join our dynamic team. In this role, you will play a vital part in driving commercial success and engagement through various marketing and business development activities. Your expertise will be instrumental in creating high-quality prospect lists, capturing contact information, and translating marketing efforts into meaningful opportunities. Additionally, you will be responsible for planning and executing company events, webinars, and industry participations, while also supporting our ongoing thought leadership initiatives.

• Conduct comprehensive market research to identify target companies, job titles, and decision-makers across LNG, natural gas, LPG, maritime, and energy sectors.
• Build, refine, and maintain accurate prospect lists using hands-on research and digital tools.
• Manage and update the company's contact database across CRM and marketing systems, ensuring data integrity and segmentation.
• Systematically collect and consolidate contact information from industry events and webinars, including delegate lists and attendee rosters.
• Execute targeted multi-channel marketing campaigns to raise awareness, nurture prospects, and support lead generation for subscription products.
• Support website lead generation efforts by optimizing forms, updating landing pages, and implementing campaign tagging.
• Plan and promote Poten's participation in industry events, conferences, and forums, ensuring a strong presence.
• Develop and execute marketing activities for company-hosted events and webinars, including client briefings and training sessions.
• Assist with social media activities tied to campaigns, events, and thought leadership initiatives, maintaining brand consistency.
• Coordinate with sales and marketing teams to ensure campaign alignment, follow-up activities, and performance tracking.