Marketing and Communications Coordinator

POSITION SUMMARY:

This position has the responsibility of building greater public awareness of the College and cultivating relationships with target audiences through a range of marketing, public and media relations functions including writing and that promote, enhance and grow the brand.

REPORTING STRUCTURE:

This person reports to the Executive Director of Marketing.

KEY DUTIES AND EXPECTATIONS:

Responsibilities include, but are not limited to, the following:

1. Creates and implements a marketing and communication plan that effectively promotes the College to internal and external audiences.

2. Supports the mission, vision, values, and purposes of the college in all marketing efforts.

3. In collaboration with the Executive Director of Marketing, plans and supports the development and execution of integrated marketing and communication plans, creates and sustains a consistent and successful brand identity and brand voice, along with a positive media image.

4. Proactively promotes the College through effective communications with a broad spectrum of internal and external audiences.

5. Ensures all publications follow brand guidelines and maintains brand assets.

6. Serves as the main contact for external news coverage by taking advantage of the full range of media platforms and opportunities for engagement.

7. Responsible for the College's varied and integrated communications products including newsletters, online and web communications, and media placements. Ensures messaging is clear, consistent, and tailored to healthcare/academic audiences.

8. Cultivates relationships with the community (businesses and associations, media outlets, schools, parents etc.) and identifies opportunities for publicity.

9. Manages and maintains all social media platforms for the College, utilizing the communication and marketing plan to deliver strategic messages.

10. Stays current on industry trends to assist with the development of effective marketing and communications tools.

11. Utilizes Adobe Creative Cloud to create print and digital marketing collaterals.

12. Provides support to Bellin College's website in collaboration with the Executive Director of Marketing and the IT department.

13. Recruits and supervises student bloggers to increase awareness of the College and its programs.

14. Facilitates and coordinates internal projects across departments - admissions, academics, advancement, leadership.

15. Writes, develops, and submits press releases, articles, and statements for publication.

16. Evaluates the effectiveness of public relations activities and programs, gather external and internal feedback through a variety of sources and adjust plans and activities accordingly.

17. Supports College events through storytelling, promotion and photography.

18. Highlights faculty research, student success stories, and community impact.

19. Assists with the establishment and evaluation of strategic and long-range goals of the Marketing Department.

20. Participates in the College wide efforts related to continuous quality improvement.

21. Maintains professional confidentiality.

22. Promotes effective and positive working relationships with internal and external customers.

23. Assists with a variety of projects as delegated or as appropriate to the position.

24. Serves as a member of College committees.

QUALIFICATIONS:

Education - Licensures:

Bachelor's degree in communications, public relations, journalism, or English.

Experience:

A minimum of two years of experience in communications, public relations and social media required. Media relations and strong copy writing and proof writing skills crucial. Must have experience working with Microsoft Office, Adobe Creative Cloud, and social media management platforms. Higher education experience preferred.

Knowledge:

Knowledgeable about the regional community. Working knowledge of public relations tactics, communication strategy, social media management and integrated marketing communication trends a must.

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