Marketing & Communications Director

Work for a company where you make a difference in people’s lives every day!

At GT Independence, people are at the heart of everything we do. If you love your work, enjoy collaboration, and thrive on learning and innovation, you're in the right place. Join a mission-driven organization committed to helping individuals live independently while shaping the future of self-directed home and community-based care.

GT Independence has received national recognition as a great place to work, including the 2025 National Best & Brightest Companies to Work For Award and the Great Place to Work® Certification for 2025–2026.

Location: Remote (U.S.)
Department: Marketing & Communications
Reports to: Chief Executive Officer or Chief Operating Officer

About GT Independence:

GT Independence is a national, familyfounded, disabilityowned Financial Management Services (FMS) organization supporting tens of thousands of people across the country in selfdirecting their longterm services and supports. We help individuals hire the caregivers they choose while managing payroll, taxes, billing, enrollment, and compliance—so people of all ages and abilities can live life on their own terms.

Our work is rooted in the belief that everyone deserves independence, dignity, and community. As we continue to expand nationally and modernize selfdirection through innovative technology and personcentered support, our brand and storytelling are more important than ever.

Position Summary

The Marketing & Communications Director is a strategic, creative, and missiondriven leader responsible for shaping how GT Independence communicates with the world. This role oversees brand strategy, marketing, public relations, storytelling, and internal communications elevating GT’s national reputation and amplifying the impact of selfdirection.

You will guide the vision for GT’s external presence, strengthen trust with individuals, families, state partners, and communities, and lead campaigns that highlight the power of independence and choice. You’ll also ensure our employees stay informed, inspired, and connected through clear and consistent internal communications.

This is a handson leadership role ideal for someone who blends strategic thinking with exceptional execution.

Key Responsibilities:

Brand Leadership & Messaging

• Own GT’s brand identity, messaging, visual standards, and tone across all platforms.
• Ensure all content reflects our mission, values, and personcentered approach.
• Build a consistent and compelling narrative about selfdirection and our role within longterm care.

Marketing Strategy & Execution

• Develop and implement annual marketing strategies aligned to organizational priorities and growth.
• Lead multichannel campaigns across digital, social, email, SEO, print, conferences, and events.
• Oversee website strategy, structure, content, analytics, and continuous optimization.
• Highlight GT’s technology, caregiver tools, customer support, and statespecific programs through engaging campaigns.

Communications & Public Relations

• Lead PR strategy, media outreach, and GT’s public presence.
• Draft and review press releases, executive messaging, speeches, and thoughtleadership pieces.
• Manage crisis communication preparedness and realtime response.
• Position GT as a national leader in selfdirection and communitybased services.

Internal Communications

• Partner with HR and leadership to deliver consistent and meaningful internal communication.
• Support employee engagement, culture, change management, and clarity around organizational updates.

Content & Creative Development

• Lead storytelling initiatives that center the voices of people we serve, caregivers, and community partners.
• Oversee creative development (videos, blogs, social, email, case studies, brand assets).
• Ensure all content is accessible, inclusive, and missionaligned.

Stakeholder & CrossFunctional Partnership

• Collaborate with operations, customer service, government relations, product, and implementation teams.
• Support messaging for state transitions, program launches, RFP communications, and public initiatives.

Team & Budget Leadership

• Manage and develop a highperforming marketing and communications team.
• Oversee external agencies, freelancers, creative partners, and marketing technology vendors.
• Manage budgets, timelines, and performance metrics.

Data, Insights & Optimization

• Use data to measure brand awareness, engagement, campaign ROI, and customer insights.
• Deliver reporting and actionable recommendations to executives.

Qualifications:

Required:

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or related field.
• 7+ years in marketing, communications, or brand leadership roles.
• Proven experience managing multichannel marketing programs.
• Exceptional writing, messaging, and storytelling skills.
• Strong digital marketing experience (SEO, social media, analytics, web management).
• Demonstrated ability to collaborate crossfunctionally in a missiondriven environment.

Preferred:

• Should have experience in healthcare, disability services, Medicaid, LTSS, nonprofit, or regulated environments.
• Experience supporting multistate organizations or governmentfunded programs.
• Experience overseeing communications during organizational transitions or largescale rollouts.
• Leadership experience within valuesdriven or highgrowth organizations.

Core Competencies

• Strategic Leadership & Vision
• Exceptional Communication & Storytelling
• Brand Management
• Digital Marketing Fluency
• Creative Thinking & Problem Solving
• Collaboration & Influence Across Teams
• MissionDriven Mindset
• Agility & Ownership

Why Join GT Independence?

At GT, you’re part of a purposedriven organization helping people live the life they choose. You’ll lead a team passionate about impact, innovation, accessibility, and community. You’ll shape the voice of a growing national organization and help elevate the understanding of selfdirection for families, policymakers, and caregivers across the country.