Marketing Operations Manager

Company Description

AYR Wellness is a publicly traded, multi-state cannabis company with more than 85 dispensaries. We are one of the largest scale producers of high-quality cannabis in the U.S., and our purpose is to be a force for good. People are at the heart of everything we do, and we are passionate about bringing progress and positive changes to our communities, our industry, and our world.

Our talented and reliable team members are the foundation of our business and investing in exceptional talent is paramount to our success. The key to building a culture where everyone can thrive starts and ends with our teams. Their collective courage and kyndness sets AYR apart. Your career growth at AYR is limitless, and we believe in creating an environment where everyone can flourish and win together.

Job Summary

We are searching for a Marketing Operations Manager to lead our retail marketing, promotional and product marketing efforts. Reporting to the Director of Marketing, this individual will be responsible for driving marketing initiatives with a focus on creativity, strategic planning, and operational excellence. The ideal candidate will play a key role in enhancing brand presence and ensuring seamless execution across all channels.

Duties and Responsibilities

• Promotional Marketing Lead: Oversee the planning, development, and execution of promotional campaigns across multiple channels, ensuring alignment with overall marketing strategy.
• Promotional Creative Brief Execution: Manage the execution of promotional creative briefs, ensuring timely and accurate delivery of assets across all relevant channels, including digital, print, and in-store.
• In-Store Promotional Marketing/POS Signage: Lead the creation and deployment of in-store promotional materials and point-of-sale (POS) signage to drive customer engagement and sales.
• In-store TV Content Execution: Own the development and execution of in-store TV content, ensuring consistency with brand messaging and alignment with marketing objectives.
• Social media & Influencer Marketing: Manage social media marketing efforts and influencer partnerships, driving brand awareness and customer engagement through strategic campaigns.
• New Product Introduction (NPI) Marketing Support: Provide marketing support for new product launches, including coordinating product positioning, promotional strategies, and messaging.
• Product-Focused Education Execution: Develop and execute educational content and campaigns that focus on product features, benefits, and usage, aimed at both internal teams and customers.
• Product Go-to-Market Execution: Lead the execution of go-to-market strategies for new and existing products, ensuring seamless integration across marketing channels and alignment with sales objectives.
• Collaborate with store managers to execute promotions and new product launches that are aligned with store-specific goals and customer preferences.
• Monitor and analyze the performance of retail marketing initiatives, adjusting strategies for optimization.
• Coordinate with the creative team to ensure consistency in brand messaging and visual merchandising across retail locations

Qualifications

• 5+ years of experience in marketing operations, with a focus on retail and wholesale.
• Proven experience managing end-to-end marketing campaigns across multiple channels.
• Experience in process optimization, marketing automation, and data-driven decision-making.

• Advanced knowledge of analytics tools ( Power BI) to track performance and ROI.

• Excellent project management skills with experience managing cross-functional teams and coordinating large-scale marketing projects.

• Ability to manage timelines, budgets, and resources effectively while ensuring alignment with business goals.
• Strong creative problem-solving ability with a focus on innovation and operational efficiency.
• Analytical mindset with a proven ability to interpret data and derive actionable insights for marketing strategy.
• Excellent communication and collaboration skills, with the ability to work effectively across teams (sales, product, creative, etc.).
• Experience leading teams and mentoring junior staff in a fast-paced, evolving industry.
• Knowledge of industry trends, regulations, and best practices, particularly within cannabis or other highly regulated industries.
• Demonstrated ability to thrive in a fast-paced, high-growth environment, with the flexibility to adapt to changing priorities.

Education

• Bachelors degree preferred
• Equivalent combination of work/education experience accepted

Nothing in this job description restricts managements right to assign or reassign duties and responsibilities to this job at any time.

AYR Wellness is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, genetic information, marital status, military or veteran status, or any other protected status in accordance with applicable federal, state, and local laws.