Consultant, Marketing Management

If youre passionate about becoming a Nationwide associate and believe you have the potential to be something great, lets talk. At Nationwide, on your side goes beyond just words. Our customers are at the center of everything we do and were looking for associates who are passionate about delivering extraordinary care.

Are you a strategic thinker who thrives at the intersection of marketing, technology, and financial services? Do you have a passion for orchestrating complex digital initiatives that elevate customer experiences and drive business impact? If so, were looking for a dynamic Digital Experience Project Lead to join our Nationwide Financial (NF) Marketing team.

This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2-3 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates will also be considered.

In this hybrid role, youll serve as the bridge between Marketing and IT , translating bold business visions into actionable, cross-functional plans. Youll lead the charge on digital experience enhancements across Nationwides marketing web propertiesensuring seamless collaboration between creative minds, technical experts, and enterprise stakeholders.

What Youll Do

• Be the Conductor : Lead multi-disciplinary project teams including Site Managers, Page Builders, UX designers, SEO strategists, IT developers, Compliance, and business stakeholders to deliver high-impact digital experiences.

• Translate Vision into Action : Turn strategic marketing goals into executable project plans, aligning technical and non-technical contributors around shared outcomes.

• Champion Collaboration : Serve as the primary liaison between Marketing and IT, guiding teams through intake, development, testing, and deployment processes.

• Own the Timeline : Manage project milestones, track risks, and ensure timely deliverywhile keeping everyone informed from the ground floor to the executive suite.

• Navigate Complexity : Identify cross-initiative dependencies, mitigate delivery risks, and prevent duplication or scope creep across NF and enterprise-wide efforts.

• Tell the Story : Deliver clear, concise executive summaries that translate technical progress into business value.

• Shape the Future : Contribute to long-term digital strategy and planning, ensuring our digital presence evolves with customer expectations and industry trends.

What Were Looking For

• Proven experience leading digital marketing or IT projects within the financial services industry .

• A strong understanding of both marketing web ecosystems and enterprise IT processes you speak both languages fluently.

• Exceptional communication and stakeholder management skills, with the ability to influence across all levels.

• A knack for simplifying complexity and driving clarity in fast-paced, matrixed environments.

• Experience with project management tools, agile workflows, and cross-functional team leadership.

Why This Role Matters

This isnt just project managementits experience orchestration . Youll play a pivotal role in shaping how customers engage with Nationwide Financial online, ensuring every digital touchpoint reflects our brand, meets compliance standards, and delivers measurable value.

Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Consultant, you are responsible for leading and/or assisting the overall development and execution of marketing strategies using highly advanced marketing principles and standard methodologies. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. We'll count on you to ensure a strong focus on end-to-end customer experience, delivering outstanding customer experience overall.

Job Description

Key Responsibilities:

• Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions

• Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.

• Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.

• Collaborates on and/or may lead creative development, and provides feedback on look and feel. Develops creative briefs.

• Monitors emerging innovative trends in content, design and marketing tactics

• Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.

• Ensures programs are on strategy and on schedule.

May perform other responsibilities as assigned.

Reporting Relationships : Reports to Manager/Director/AVP. This is an individual contributor role and may have an opportunity to manage a team based on organizational structure; may also lead virtual/project teams.

Typical Skills and Experiences:

Education : Bachelors degree in marketing, business administration or related field preferred. Masters degree is a plus.

License/Certification/Designation : Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails or is unable to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Experience : Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field.

Knowledge, Abilities and Skills : In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers. Knowledge of project leadership concepts and methodologies. Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationships. Ability to lead and prioritize projects. Ability to function independently or in a team environment with limited supervision. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Skilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring managers leader and HR Business Partner.

Values : Regularly and consistently demonstrates Nationwide Values.

Job conditions:

Overtime Eligibility : Not Eligible (exempt)

Working Conditions : Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.

ADA : The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here .

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

NOTE TO EMPLOYMENT AGENCIES:

We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.