Sr Marketing Operations Specialist

Summary: The Marketing Operations Specialist is a highly motivated and detail-oriented Marketo program and Email Specialist. This role is responsible for building, optimizing, and reporting on Marketo-driven email programs that are crucial for generating demand across the business. The ideal candidate is a data-driven marketer passionate about using Marketo to create engaging experiences that drive engagement and conversations. They should be organized, self-starting, and eager to learn in a fast-paced environment.

Responsibilities:

• Configure, test, and deploy high-volume mass email distributions and automated email programs.
• Serve as the regional point-of-contact for marketing automation program build requests.
• Manage multiple marketing automation projects under tight deadlines.
• Implement dynamic content, segmentation, triggers, smart lists, and filter logic.
• Collaborate with the Data Engineer to report program performance to key stakeholders.
• Provide first-level support to technical and non-technical users of marketing automation tools.
• Be willing to learn or master other platforms in the Mar-Tech stack.
• Bring high energy and enthusiasm to a rapidly changing environment.

Qualifications:

• Deep knowledge of the fundamentals of email marketing.
• Minimum of 1-2 years of hands-on experience with marketing automation platforms (Marketo preferred).
• Bachelor's degree.
• Collaborative team player eager to jump in and learn.
• Analytical mindset.
• Strong written and communication skills.
• Strong organizational skills, attention to detail, and the ability to prioritize in a changing environment.
• Marketo Certified Associate and/or Marketo Certified Expert credentials - preferred.