Marketing Operations Manager

About the Role

We're seeking an analytical, hands-on Web Marketing Manager to help us transform our web experience into a growth engine that drives pipeline and revenue. If you thrive at the intersection of data, experimentation, and user behavior, and have a passion for optimizing digital journeys, this role is for you.

What You'll Do

• Plan, prioritize, manage, and execute global web initiatives to support business objectives.
• Work across the Marketing Technology and Operations team, creative, web engineering, and SEO to deliver a world-class web experience.
• Collaborate with global teams and localization specialists to efficiently manage the pages in multiple languages.
• Partner with product marketing, demand generation, field marketing, partner, content, and design teams to launch new campaign pages and experiences, while contributing innovative ideas to drive engagement and purchase intent.
• Work closely with Web Engineering and IT to maintain technical infrastructure, resolve complex issues, and ensure seamless integrations within the broader marketing stack.
• Establish and maintain governance processes-including project management, content management, version control, and brand/regulatory compliance.
• Ensure site reliability, security, and adherence to data protection regulations (e.g., GDPR).
• Provide regular performance reports to marketing leadership, recommending optimization strategies as needed.
• Stay up-to-date with industry trends, best practices, and emerging web technologies to enhance the overall brand experience and keep our digital presence at the forefront of innovation.
• Proactively contribute to project discussions and brainstorming sessions, bringing fresh and innovative ideas to the table

What You'll Have

• Proven track record working on large-scale B2B SaaS marketing websites.
• Expertise in end-to-end web project management.
• Hands-on experience and expert-level understanding of Builder.io as our CMS and landing page solution, along with Hushly for content experiences and Mutiny for ABM
• Solid understanding of web development processes, content strategy, CMS platforms, SEO best practices, site performance optimization, accessibility standards, and UX design principles.
• Familiarity with analytics tools (Google Analytics, Heap) and A/B testing frameworks.
• Expert understanding of localization frameworks and processes to support a global website.
• Demonstrated success juggling multiple projects in a fast-paced environment while meeting deadlines.
• Strong communication and collaboration skills; able to work seamlessly with stakeholders to achieve shared goals.
• Excellent written and oral communication abilities.
• Fearless, enthusiastic, and relentless attention to detail.

Preferred Skills And Education

• Proven experience with over 4+ years working on web programs with progressive experience in project management, digital marketing, or related fields.
• Knowledge of web technologies and languages (HTML, JavaScript, CSS, React) is a plus.
• Experience with JIRA is a plus.
• Bachelor degree in Marketing Communications, Computer Science, Business, or a similar discipline.