Pediatric Brand Manager

Sage Dental is the leading Dental Support Organization (DSO) in the Southeast, and we are continuing to grow! At Sage, people are at the core of everything we do. We are looking for dynamic and talented professionals who fit our culture of innovative technology, constant learning, and patient-centric care to join our team. If you are ready to take the next step in your career and want a position with excellent earning potential with a stable, growing company, Sage Dental has what you are looking for.

Overview

Sage Dental is seeking a highly strategic, creative, and results-driven Brand Manager to lead the development and execution of brand strategies for Sage Dental Kids and Orthodontics . This individual will play a key role in shaping the brand identity, increasing awareness, driving patient acquisition, and ensuring a consistent and compelling brand experience across all channels and touchpoints. This is a hands-on leadership role ideal for someone who thrives in a fast-paced, high-growth healthcare environment and is passionate about pediatric and orthodontic care.

Responsibilities

Brand Strategy & Development

• Define and evolve the brand vision, positioning, voice, and messaging for Sage Dental Kids and Orthodontics.
• Conduct competitive analysis, patient segmentation, and market research to guide brand decisions.
• Develop annual brand plans and marketing roadmaps aligned with business objectives and growth targets.

Marketing Campaigns & Patient Acquisition

• Lead the creation and execution of integrated marketing campaigns (digital, print, events, social media) to attract and retain pediatric and orthodontic patients.
• Oversee the development of advertising and promotional materials in collaboration with creative and media teams.
• Monitor and optimize campaign performance using KPIs such as new patient growth, retention, brand awareness, and ROI.

Cross-Functional Leadership

• Collaborate closely with operations, clinical leadership, patient experience, and regional teams to ensure alignment and adoption of brand initiatives.
• Partner with marketing teams to drive consistent messaging and creative execution.
• Act as the brand steward across all departments to maintain consistency in tone, look/feel, and standards.

Patient Experience & Innovation

• Develop and implement unique in-practice and digital experiences that differentiate Sage Dental Kids and Orthodontics.
• Work with internal stakeholders to refine the end-to-end patient journey, enhancing brand perception and loyalty.

Qualifications

• 7+ years of brand marketing experience, preferably in healthcare, retail, or consumer services.
• Proven track record of managing and growing brands, ideally in pediatric, orthodontic, or family-focused sectors.
• Experience overseeing brand campaigns across digital and traditional media.
• Strong analytical skills and comfort with data-driven decision-making.
• Excellent communication, leadership, and project management abilities.
• Bachelors degree in Marketing, Communications, Business, or related field required; MBA a plus.

Preferred Attributes

• Passion for children's healthcare and/or orthodontics.
• Hands-on experience in multi-location or franchise-based business models.
• Ability to work independently and lead cross-functional teams with influence.
• Creative thinker with a sharp eye for brand aesthetics and storytelling.

What Sage Offers

• Work location: Sage Dental Support Center located in Boca Raton, FL 33487.
• Growth opportunity.
• Competitive base pay.
• Bonus programs (job specific).
• Benefits such as: Health Insurance, In-House Dental Program, PTO, Holiday Pay, Direct Deposit, 401K and more!