Marketing Operations Specialist, Principal - Insights & Reporting

Your Role

The Performance Marketing team is responsible for executing and optimizing digital communications, measuring campaign activities, and generating insights that support year-over-year improvements in the efficiency of our marketing activities.We strive to move at the speed of retail, and pride ourselves on the results we get for our members and business partners. The Marketing Operations Specialist, Principal - Insights & Reporting will report to the Sr. Manager, Performance Marketing. In this role you will be accountable for partnering with the other marketing team members to architect a data capture and measurement system, within an omni-channel environment that effectively deciphers, visualizes, and communicates actionable insights.

Your Work

In this role, you will:

• Act as an exceptional strategic marketer who can bring analytical thought leadership, challenge business objectives, and provide clear direction to agencies and internal teams who create marketing strategies, architect omnichannel campaigns, implement analytics systems, and build reporting dashboards
• Collaborate with cross-functional teams and agency partners to develop a sustainable analytics and insights engine within a highly segmented, omni-channel environment
• Coordinate efforts across internal teams and external agencies to define business goals, and set performance metrics and KPIs across a full-funnel consumer journey
• Oversee campaign performance. Includes the collection, aggregation, and visualization of performance data, while consulting with business partners on insights and optimization opportunities
• Utilize statistical techniques to analyze and interpret trends by channels, geographies, segments, and more to create a narrative behind the data; Share actionable insights with senior marketing leadership and channel owners
• Drive large, complex project initiatives of strategic importance to the organization, involving large cross-functional teams
• Ensure analytical rigor is continuously applied to optimize the consumer experience
• Develop and engage in segmentation and positioning activities to support overall program strategy
• Partner with leadership to monitor industry trends and evaluate market and competitive opportunities
• May direct the work of other individual contributors and/or act as a cross-functional team lead

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience
• Requires at least 10 years of prior relevant experience including marketing analytics, business intelligence, or similar areas
• Requires ability to perform quantitative and qualitative market analyses to identify key market trends and interpret findings to create insights from that data
• Requires expertise in analyzing and interpreting marketing data to draw conclusions
• Requires experience working within an omni-channel environment
• Highly organized, detail-orientated, and self-motivated
• Superb executive communication skills: written and verbal. Ability to adapt communication style to audience
• Strong Influence Skills: Ability to influence others to adapt strategic plan
• Advanced knowledge of Adobe Consumer Journey Analytics strongly preferred
• Advanced knowledge in Tableau strongly preferred
• Advanced knowledge of visualizing data MS Excel and PowerPointstrongly preferred

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