Sr. Marketing Manager, Digital Products & Professional Learning

POSITION SUMMARY

The Sr. Marketing Manager, Digital Products and Professional Learning is responsible for spearheading marketing efforts to drive revenue for ASCD and ISTEs digital platforms and Professional Learning Product Portfolio. This role demands a solid blend of marketing skills and experience, including product marketing, lead generation and demand generation, go-to-market strategies, content marketing, email marketing, social media marketing, as well as marketing analytics. Experience with software-as-a-service is highly preferred.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

• Coordinate with the Senior Director, Product Marketing on the development of the overall marketing strategy for professional development products and services.
• Plan and implement creative, go-to-market strategies and integrated marketing plans across various channels.
• Collaborate closely with digital marketing counterparts to execute multi-channel marketing campaigns.
• Partner with Sales leaders to develop training programs and customer-facing sales materials.
• Conduct market analysis for professional learning products and services.
• Create upsell and cross-sell opportunities in coordination with relevant stakeholders.
• Analyze and report on marketing activities, campaign effectiveness, and customer engagement to refine strategies and tactics.
• Optimize product positioning for different market segments based on web analytics and customer feedback.
• Draft key messaging to strategically position and promote the Professional Development Product portfolio.
• Assist in staffing ISTE+ASCD exhibit booths at conferences, promoting products and engaging with customers.

PRIORITY WILL BE PROVIDED TO CANDIDATES LIVING IN THE DC METRO AREA (MD, DC, or Northern VA) ; you will be REQUIRED to come into the Arlington, VA office one day per week.

Knowledge

• A four-year college degree in marketing or a related field is preferred.
• Knowledge of product marketing, advertising, communications, direct mail, digital marketing, and marketing metrics. Familiarity with database marketing is useful.
• Required background in the education field and strong preference for experience in the K12 EdTech market.

Skills and Abilities

• Strong communication and collaboration skills.
• Strong presentation skills.
• Excellent project management skills, capable of managing multiple projects simultaneously.
• Well versed in using Microsoft Office tools, internet browsers, and web-based office applications for collaboration and project management.
• Ability to analyze campaign data and use it to inform strategy.

Experience

• 7 or more years of relevant work experience in creating and measuring product marketing campaigns, developing promotional materials, and content marketing.

WORK ENVIRONMENT

• Normal demands associated with a deadline-driven office environment.
• The noise level is generally quiet to moderate.
• Daily contact with external customers, vendors, colleagues, associates, supervisors, and staff at all levels of the organization.

PHYSICAL DEMANDS

• Ability to remain at a desk for extended periods of time.
• Ability to communicate and exchange information with others.
• Ability to move about to coordinate work in areas of varying heights.
• Ability to perceive and inspect records in a document management system.
• Ability to operate general office equipment.
• Ability to travel to off-site meetings.
• Ability to lift, carry, move, or position objects weighing up to 10 pounds.