Marketing and Communications Consultant

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Job Title: Marketing and Communications Consultant Department: Libraries | Marketing and Communications The Marketing and Communications Consultant works closely with the Director of Strategic Marketing and Communication (DSMC) to develop and implement relevant, audience-centric marketing and communications initiatives that drive awareness of the breadth and depth of the people, services and resources University Libraries provides. The Consultant implements strategic communications and marketing including writing and storytelling, media relations and digital tactics. The Consultant has the ability to guide and produce strong storytelling deliverables; understands and leverages communication outlets for effective and engaging results; develops narratives, speeches, presentations, captivating storytelling and talking points as needed. The Consultant oversees project management tools and processes in conjunction with the DSMC; measures and reports performance of marketing campaigns and/or strategies, assessing against goals while optimizing efforts; collaborates with the DSMC to set goals aligned with strategy and identify trends and insights to inform future efforts; oversees the production of marketing materials from conception to completion, including ensuring brand recognition for promotional materials. The Consultant works proactively to cultivate media relationships to reach earned media objectives; researches, writes, edits and distributes press releases, stories and news items; implements both Ohio State's and University Libraries' style, voice and tone and brand standards, works closely with DSMC to ensure alignment of departmental and university-wide strategic direction and values across communication touch points. This role supervises the graphic designer to accomplish marketing goals; directs student employees in the execution of the marketing and advertising materials and the supporting activities, as well as perform special projects and other job duties as assigned. The Consultant represents University Libraries on appropriate university-level committees; develops collaborative relationships with other university units to leverage interdisciplinary engagement and to promote and advance University Libraries and university goals. Consistently demonstrates commitment to our values and promotes an organizational culture of Discovery, Connection, Integrity, and Stewardship ( as well as dedication to advance the work of the Administration unit. All other duties as assigned. Required Qualifications: Bachelor's degree in marketing, communications, journalism or related field or an equivalent combination of education and experience in marketing and communications environment. 6 years of experience in the marketing and communications field (preferred 8-12 years) with demonstrated experience executing on strong creative writing and storytelling in both digital and print formats. Proven ability to successfully develop, manage and prioritize multiple projects and project management systems when implementing multi-channel marketing and communications campaigns and/or strategies. Demonstrated ability to work proactively, effectively and innovatively in a collaborative and complex environment with multiple stakeholder audiences and needs. Project and production management experience. Ability to analyze data, measure against established benchmarks and make recommendations accordingly. Efficient vendor and budget management. Proficiency in AP writing style and understanding of branding. Working knowledge of Microsoft Office products. Self-directed and responsible with excellent interpersonal and verbal communications skills. Desired Qualifications: Supervisory experience. Advanced degree in relevant field. Adobe Creative Cloud experience. Understanding of dynamic email and social media marketing strategies and platforms; experience with Google Analytics and content management systems. Media relations experience. Additional Information: Posting Range The posting range for this position is $81,000-$106,500 annually. Function: Marketing and Communications Sub-Function: Marketing and Communications Career Band: Individual Contributor - Specialized Career Level: S4 Application Please submit cover letter and resume with the online application. About The Ohio State University Libraries The Libraries promotes innovative research and creative expression, advances effective teaching, curates and preserves information essential for scholarship and learning at Ohio State, and shares knowledge and culture with the people of Ohio, the nation, and the world. Libraries faculty and staff live these values in all that we do: Discovery, Connection, Integrity, and Stewardship. Learn about our strategic directions. The Libraries' greatest resource is our faculty and staff. Their expertise produces value beyond the collections and their commitment to continual improvement and innovation is one of the most significant ways the Libraries meets the diverse and evolving information needs of university students, faculty, and staff, alongside scholars throughout Ohio and the world. As a global leader, the Libraries is actively engaged in local, statewide, national, and international initiatives to help shape the future of academic research libraries. These activities and the innovations that result enhance our ability to acquire, manage, and preserve emerging information resources, support knowledge creation, and enable its effective transmission to future learners. Learn more on the Libraries website. The Libraries strives to provide welcoming, supportive environments for all to pursue and share knowledge. The Libraries is guided by our strategic priorities and Ohio State's Shared Values. All positions are expected to contribute to building and advancing this environment and we encourage all qualified candidates to apply. Become part of the Buckeye family Ohio State's main campus is one of America's largest and most comprehensive. As Ohio's best and one of the nation's top-20 public universities, Ohio State is further recognized by a top-rated academic medical center and a premier cancer hospital and research center. As a land-grant university, Ohio State has a physical presence throughout the state, with campuses and research centers located around Ohio. Learn more about being a Buckeye. Benefits that support your wellbeing Ohio State offers a comprehensive benefits package with a variety of options to meet your unique needs. Ohio State's total rewards package includes benefits that support employees' health, finances, work-life balance, and education. Learn more about our outstanding benefits. Columbus: Full of excitement and opportunity Columbus is the largest and fastest-growing city in Ohio, with a vibrant blend of arts and culture, including inspired culinary, fashion, music, and entertainment scenes, exciting collegiate and professional sports, and an open, entrepreneurial spirit. With a burgeoning downtown, lively urban districts and a diverse array of welcoming neighborhoods it's a city that invites exploration. Learn more about the nation's best kept secret with Experience Columbus. Location: Thompson Library (0050) Position Type: Regular Scheduled Hours: 40 Shift: First Shift Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process. Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions. The university is an equal opportunity employer, including veterans and disability. Each day, Buckeyes across the state and around the world make a lasting impact. The Ohio State University sets the stage for academic achievement and innovation. It's where friendships are forged, tradition is brought to life and a better global community is built. Our mission is as clear today as it was 150 years ago: to illuminate a pathway to education, research and health care that creates vibrant futures. Faculty and staff build the incomparable Buckeye spirit through collaboration, a strong sense of community and an unwavering commitment to excellence. Our strength comes from our ability to bring out the best in people and learn from Buckeyes of all backgrounds, passions and talents. Ohio State is a dynamic community where opportunity thrives and individuals transform themselves and their world. Positions are available in countless fields and specialties. Ohio State is a top-20 public university, and its Ohio State Wexner Medical Center is one of America's leading academic health centers and recently ranked No. 4 on Forbes' list of best U.S. employers for diversity. Eligible Ohio State employees receive comprehensive benefits packages, including medical, dental and vision insurance, tuition assistance for employees and their dependents, and state or alternative retirement options with competitive employer contributions. Become a Buckeye and contribute to an incredible legacy that serves to guide our future and shape a better tomorrow.