Field Marketing Manager

Context of the role:

We are seeking a highly motivated and experienced Field Marketing Manager, Americas to lead our marketing initiatives across the asia pacific region. This role reports to the Chief Marketing Officer. The ideal candidate will be responsible for managing events, localizing campaigns, building and executing local and global partner marketing campaigns, localizing corporate branding, developing content, managing local press relations, and ensuring website content meets regional needs. This role requires a strategic thinker with a hands-on approach to drive brand awareness, generate leads, and support sales growth.

Key Responsibilities:

• Lead Generation
• Support sales and lead generation efforts across various marketing channels.
• Plan, design, and lead campaigns across all marketing channels, including digital marketing, community engagement, events, email marketing, and content.
• Monitor, track, and report analytics to ensure alignment with our growth KPIs.
• Event Management:
• Plan, execute, and oversee Americas region events, including trade shows, conferences, owned-events, webinars, and customer events.
• Collaborate with sales and product teams to develop event strategies that align with business goals.
• Manage event budgets, logistics, vendor relationships, and post-event analysis.
• Campaign Localization:
• Adapt global marketing campaigns to fit local markets, ensuring cultural relevance and compliance with regional regulations.
• Work with regional teams to tailor messaging, visuals, and content for maximum impact.
• Monitor and report on the performance of localized campaigns, making data-driven adjustments as needed.
• Content Development
• Build content strategy relevant to target ICPs, verticals and markets, in-line with Corporate campaigns.
• Develop multimedia content, such as blogs, webinars, videos, whitepapers.
• Manage content producer agencies and media platform sponsorships.
• Partner Marketing Campaigns:
• Develop and execute joint marketing campaigns with local and global partners.
• Collaborate with partners to create co-branded content, promotions, and events that drive mutual business objectives.
• Track and analyze the effectiveness of partner marketing activities, optimizing for better results.
• Corporate Branding Localization:
• Ensure that all marketing materials, including brochures, presentations, and digital assets, are localized to reflect regional preferences and standards.
• Maintain brand consistency across all localized content, adhering to global brand guidelines.
• Conduct regular audits of localized branding materials to ensure quality and relevance.
• Digital Marketing:
• Oversee the localization of website content, ensuring it is tailored to regional audiences when required. Work with the web development and regional teams to implement localized SEO strategies.
• Oversee local social media activities to support local marketing campaigns, aligning strategy with the global brand and storytelling team.
• Monitor website performance and social media performance in the Americas region and make recommendations for improvements.
• Build local paid social media campaigns in collaboration with the demand generation team.
• Report on digital marketing performance and paid media performance, including ROI.
• Local Press Relations:
• Develop and maintain relationships with local press and media outlets.
• Create and distribute press releases and media kits tailored to local audiences.
• Manage local PR activities to increase brand visibility and manage the company's reputation in the region.
• Vendor Management:
• Manage relationships with vendors, ensuring they meet our standards and deliverables.
• Set clear expectations, hold them accountable for their performance, and maintain open communication to ensure successful collaboration and high-quality results.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field. MBA or relevant advanced degree is a plus.
• 10+ years of experience in marketing, with a focus on global and regional marketing strategies.
• FinTech exposure in a high-growth company, payments experience preferred.
• Proven demand generation track record in B2B environment.
• Excellent storyteller and copywriter.
• Proven track record of managing large-scale events and localized marketing campaigns.
• Fluent in English and potentially Spanish and Portuguese.
• Strong understanding of cultural nuances and regulatory requirements across the Americas region.
• Excellent project management and organizational skills.
• Ability to work collaboratively with cross-functional teams and external partners.
• Strong analytical skills and experience with marketing performance metrics.
• Exceptional communication and presentation skills.
• Proficiency in marketing automation tools, CRM systems, and web analytics platforms.
• Creative mind that knows how to build awareness and brand equity.
• Curiosity to discover new marketing trends and to know what our competitors are doing in our industry.
• A strong self-starter mentality and the capability to build relevant connections with other internal & external stakeholders.
• Good presentation skills.
• An eye for details.
• Experience in managing local press relations and media outreach preferred.
• Willingness to travel internationally and locally as required.