Senior Marketing Specialist, California State Lottery

Job Description and Duties

Under direction of the Chief of Engagement & Retention Marketing and reporting directly to the Staff Services Manager II - Marketing Manager Player Loyalty and Email Communications, the Senior Marketing Specialist - Email Communications and Loyalty Programs will be responsible for the strategic planning, execution and optimization of the Lottery's loyalty programs and email marketing communications. The Senior Marketing Specialist brings an extensive email and loyalty marketing background and serves as a subject matter expert to manage end-to-end email campaigns and loyalty promotions to optimize performance. This vital role will lead the loyalty promotions and email development/creation process from concept through implementation, including developing promotional calendars and creative (concept, content, copy, and design). This position is critical to ensuring that the Lottery provides an exceptional experience that motivate consumers to play Lottery games, build an understanding of the Lottery's mission and impact, increase loyalty to the brand, and drive sales in order to generate supplemental funding for public education.

This position is headquartered in Sacramento and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office as assigned. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: "telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.

This position requires a current Senior Marketing Specialist exam. If you need to take the exam or if your score has expired, click here to gain list eligibility.

This position is headquartered at HQ in Sacramento and is eligible for a hybrid telework schedule. Employees must be able to report to their assigned headquarters office as assigned. Travel expense to and from the assigned headquarters are the responsibility of the employee. Eligibility for telework requires the employee to reside in California per California Government Code Section 14200 which states: "telecommuting means the partial or total substitution of computers or telecommunication technologies, or both, for the commute to work by employees residing in California.

When choosing a state organization to work for, there are a lot of options. Why choose the California State Lottery?

People are drawn to the Lottery because we:

• Are an energetic, creative, and talented team
• Value diversity and inclusion in the workplace
• Empower team members to bring their knowledge, expertise, and innovation
• Recognize individual and team contributions
• Support the importance of work-life balance
• Invest in the professional development of our team members
• Are dedicated to preserving our environment by lowering our carbon footprint

All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to clearly demonstrate how you meet the Minimum Qualifications for the position on your State Application (STD Form 678). The application should also clearly demonstrate the candidate's ability to meet the Desirable Qualifications identified in this job advertisement. The Classification Specification is located on this Job Announcement Posting under "Minimum Requirements."

It is highly recommended that you apply online using your CalCareers account. It is not necessary to return the contact letter if you applied electronically. Please ensure to monitor your email and/or CalCareers account for communication associated with your application submission.

You will find additional information about the job in the Duty Statement.

Working Conditions

• Schedule: Monday - Friday, 8:00 am to 5:00 pm PST
• Travel: Infrequent travel as needed.
• Other: Work during evenings or weekends may be occasionally required.

Minimum Requirements

You will find the Minimum Requirements in the Class Specification.

• SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY

Additional Documents

• Job Application Package Checklist
• Duty Statement

Position Details

Job Code #:

JC-475897

Position #(s):

...-002

Working Title:

Senior Marketing Specialist - Email Communications and Loyalty Programs

Classification:

SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY

$7,092.00 - $8,876.00

# of Positions:

1

Work Location:

Sacramento County

Telework:

Hybrid

Job Type:

Permanent, Full Time

Department Information

The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state organizations that is a revenue generator, not accepting taxpayer dollars from the state's general fund. Our mission is to provide supplemental funding for California's public schools and colleges. We are passionate about creating a better tomorrow - one child at a time. The mix of talented people within our workplace reflects the rich diversity inherent within the State of California. We celebrate the contributions of each individual and strive to create a work environment that is inclusive, collaborative, and welcoming. We believe in California For All.

In fiscal year 2023-24, the California Lottery generated sales of more than $9.2 billion with approximately $2.2 billion earned for California public schools. Lottery products are sold at more than 23,000 retail locations throughout the state, from independent neighborhood shops to convenience stores, liquor stores to supermarkets, and more. Retail product offerings include an average of 52 fun and entertaining Scratchers games and several draw games, including jackpot games such as Powerball, Mega Millions, and SuperLotto Plus and daily games such as Fantasy 5 and Hot Spot.

Department Website:

Special Requirements

• The California State Lottery Act provides that no person may be hired as an employee of the Commission if that person has been convicted of a felony or any gambling related offense.

• If you are basing your eligibility on education, ( ), provide your transcripts and/or diploma. Applicants with foreign transcripts must provide a transcript evaluation that indicates the number of units to which the foreign course work is equivalent. Transcripts and evaluations may be unofficial; official transcripts will be required upon appointment. Please redact birthdates and social security numbers.

• The position(s) require(s) a Background Investigation be cleared prior to being hired.

Application Instructions

Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date: 5/12/2025

Who May Apply

Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list or LEAP eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply.

Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).

How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

CA State Lottery

N/A

Attn: Human Resources - JC-475897

700 N. 10th Street MS#6-5

Sacramento, CA 95811

Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

CA State Lottery

N/A

Human Resources - JC-475897

700 N. 10th Street MS#6-5

Sacramento, CA 95811

08:00 AM - 05:00 PM

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

• Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
• Resume is required and must be included.
• Other - In order to be considered for this position you must submit a resume.

Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

• A bachelor's degree, preferably with a specialization in marketing, communications, or a related field.

• 6+ years of progressive marketing experience with at least 4 years of hands-on email marketing experience.

• Expertise in email content creation, list management and targeting, knowledge of dynamic content, campaign automation and orchestration, and understanding of email best practices.

• At least 3 years of loyalty marketing experience with a high-profile consumer brand.

• Proficient experience driving and growing customer acquisition/enrollments/subscriptions, engagement, and retention and understanding of loyalty marketing best practices.

• Extensive experience using an advanced enterprise email marketing platform (i.e. Salesforce Marketing Cloud, Adobe Campaign, Responsys, Hubspot etc.). Strong HTML skills preferred.

• Ability to analyze campaign data, identify insights, and create clear reports.

• Demonstrated ability to manage multiple projects, prioritize, and meet deadlines.

• Experience with design tools (i.e. Photo shop, Illustrator, InDesign, Canva, Figma etc.) and proficiency with Microsoft products (Word, Excel, PowerPoint, Outlook, Teams).

• Experience in gaming, entertainment, e-commerce, fast-moving consumer goods (FMCG), or consumer packaged goods (CPG) categories preferred.

Benefits

Benefit information can be found on the CalHR website and the CalPERS website.

Please click on the link below to learn about the California State Civil Service Employee Benefits.

Benefits Summary

Contact Information

The Human Resources Contact is available to answer questions regarding the position or application process.

Department Website:

Human Resources Contact:

Human Resources JC-475897

...

...

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.

EEO Contact:

Equal Employment Opportunity Office

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...

California Relay Service: ... (TTY), ... (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.

Position Location

Headquarters

700 N. 10th St.

Sacramento, CA 95811

Equal Opportunity Employer

The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.