Manager, Marketing Analytics

Our Company

We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. Its an exciting time to be a part of H&R Block!
What you'll do...

We are at an exciting time at H&R Block, driving strategic transformation both for the company and within marketing. This role will play a key part in establishing a strong marketing analytics function that provides internal consultancy and defines marketings impact on the business by establishing KPIs and frameworks that drive clarity on performance. This role will ensure data from various sources can be connected to deliver integrated data and insights. You will serve as a trusted advisor to the marketing leadership team, advising on growth opportunities and articulating marketings impact on business performance. The role will also involve collaborating across the Marketing & Experience organization including go-to-market leads, growth marketing, and customer marketing leads to identify insights that significantly impact the business. We are developing various capabilities in-house, and this role will be crucial in building this function, in partnership with data strategy and IT, to take on most of the insight generation in-house.

Key Responsibilities

• Build a Well-Connected Marketing Analytics Organization

• Establish measurable marketing KPIs and frameworks and build dashboards to make consumption of data and insights easy for the user.

• Foster a culture of continuous improvement by providing clear direction and setting expectations.

• Promote team projects and wins across the organization to deepen the organizational understanding of the teams capabilities.

• Create digestible data narratives that challenge the business status quo and drive the company forward.

• Assess gaps in ambition vs. capacity with a roadmap for scaling, while proving ROI.

• Drive Insights that Deliver Business Outcomes and Articulate Marketings Contribution to Business

• Provide a comprehensive view of marketing performance and opportunities to improve the effectiveness of go-to-market efforts, connecting insights across various sources.

• Develop an internal consultancy focused on providing relevant insights across key marketing initiatives: media, email, and creative.

• Develop and establish key dashboards that allow marketing teams to self-serve performance data and insights as a priority.

• Collaborate with key partners to deliver insights across disparate data sources, ensuring that findings are actionable and business relevant. For example, analyze creative insights across several sources such as brand data and channel-level creative insights.

• Partner with external parties to drive Media Mix Modeling (MMM) and manage the scope/learning agenda to effectively measure marketing contribution and drive learnings.

• Liaise with the DS&A team to drive marketing analytics that is connected to broader business analytics for comprehensive and action-oriented marketing business insights and to identify opportunities to increase the impact of marketing.

• Ensure Data Integrity and Automation to Drive a Higher Focus on Analytics and Insights Generation

• Partner with the Data Strategy and IT teams to ensure all data variables are effectively integrated into the Customer Data Warehouse to enable efficient and effective analysis.

• Align on the right front-end tools and capabilities to drive efficiency and integrate in enterprise ecosystem.

• Establish and maintain data governance and quality standards to ensure data accuracy and reliability of reporting, closing the loop with Data Strategy and IT.

• Use AI-powered tools to automate reporting and generate useful marketing insights.

What you'll bring to the team...

• 10+ years of experience in marketing analytics or a related quantitative field with a comprehensive understanding of marketing measurement, incrementality, channel attribution, and ROI frameworks.

• Proficiency in utilizing advanced querying tools (Azure, Databricks) and programming languages including Python, SQL, and PySpark to help team and partners connect multiple data sources across multiple data storage locations.

• Proficiency in one or more analytics and visualization tools (ideally Tableau and PowerBI).

• Proficiency in web analytics tools including first-party analytics platforms (Adobe Analytics) and third-party platforms (DCM, FB, SEO Console), with a strong understanding of how dimensions and events tell the client's story.

• Familiarity with building models to measure marketing incrementality and a detailed understanding of statistical analysis (e.g., hypothesis testing, experimentation, regressions).

• Willing to be a part of transformation and building the function ground-up.

• Excellent interpersonal skills, with the ability to communicate clearly to both technical and non-technical audiences.

• Skilled at handling cross-functional relationships and presenting to leadership across various organizations.

• A strong data-driven approach and results-focused mentality, with a passion for delivering measurable results and upholding high standards for the team. A track record of using data to drive business impact, preferably in a consumer-facing business.

• Proficient at quickly uncovering insights and presenting them persuasively to drive action.

Why work for us

Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey. Youll reap the rewards of helping others along with competitive compensation and benefits to support your health and well-being.

Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com .

Equal Opportunity Employer : H&R Block does not tolerate discrimination based on a persons race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex-based stereotypes and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.
Pay Range Information

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.
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