Job ID: 208680540
The Email Marketing Coordinator is responsible for setup, testing, maintenance, and augmentation of Prison Fellowship's scheduled and automated email communications. This position works primarily within the Marketo marketing automation platform and the NGOC (Salesforce) CRM. Regular activities include uploading content into HTML email templates, proofreading content and suggesting adjustments and improvements, and scheduling regular email sends. Also includes management of email marketing automation initiatives, including setting up triggered email flows, user personalization, and A/B testing. Requires some email copywriting, template modification, and subscriber data management. Daily monitoring and weekly reporting of metrics, including analysis for both scheduled and automated email streams.