Marketing Specialist Jobs

SUMMARY:
This person will be the product manager for the MTNA product knowledge base as identified and assigned by the Industrial Marketing Products Leader - MTNA

ESSENTIAL DUTIES/RESPONSIBILITIES:
The person in this key position will be responsible for the initial development of the processes required to update the various knowledge bases into a common repository/tool and to ensure the maintenance of the knowledge base on an ongoing basis.
He (she) will provide Product knowledge management marketing activities including:

• Manage the development of knowledge base tools, processes, and workflows.
• Create policies and procedures to ensure quality of content.
• Work closely with product management on feedback loops, content for new releases, and updates of existing content.
• Work closely with the customer support team to understand common field issues\questions posed by our sales channel.
• Assess knowledge base organization and effectiveness. Define routine reports on knowledge base usage and effectiveness from channel perspective. Utilize information to improve content.
• Explore and mine content for knowledge base or other support publications

• The motivation, adaptability and professional qualities to effectively define and lead a multi-disciplinary team.
• Superior verbal and written communicator (to and from, in English), effective in small and large group settings
• Demonstrated success in leading and participating in diverse (geographic as well as disciplinary) team environments.
• Working knowledge of PC, MS Office applications, and the Internet
• Proven experience in Change Management or Organizational Development
• Sound analytical abilities (financial / statistical)
• Ability to link seemingly disconnected characteristics of the market / products / channel

PRIOR WORK EXPERIENCE:
Previous experience in product development or product marketing within a technical, industrial, capital equipment field; experience in specific areas of weighing or measurement, data collection / communications or process control would be additional benefit.

TRAVEL REQUIREMENTS:
15 - 20 % domestic for sales calls, participation in trade shows or for training seminars; transportation will be by commercial or personal means, and will include air travel.

SUMMARY
This position is responsible for the design and execution of strategic marketing programs and promotions, through the use of various media, including email and telesales, ensuring METTLER TOLEDO continues to be viewed as the leading service provider in our industry. This position is also responsible for managing a position that manages a team of Telesales Specialists, and service-related analysis.

This position is also responsible for the coordination of LAB US segment marketing efforts, and enhancing these with service components.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Develop marketing programs targeted at increasing the market share of LAB US BA services, including by promoting service sales through the field sales force.
• Creatively use technologies such as the internet and email, to create ˇ§pullˇ¨ from the marketplace.
• Work closely with manager and service leaders to develop targeted telesales programs.
• Develop and implement a service customer retention program.
• Target non-direct product end-users by marketing through the product distribution channels.
• Analyze trends in markets, regulations, and quality assurance programs for possible opportunities for new service products.
• Collaborate with Product Managers on new product launches for service offerings.
• Develop or update collateral marketing material with MarCom department.
• Work with Regional Service Managers to develop Marketing Plan for Service group.
• Look for opportunities to leverage horizontal marketing opportunities with Industrial BA.
• Prepare monthly, quarterly and adhoc reports to measure all service marketing efforts.
• Create marketing proposals based on service revenue stream analysis to achieve organic growth of the entire service business.
• Translate all LAB US service marketing efforts to CDN LAB wherever appropriate.
• Successfully launch new market segments from the PO.
• Set timelines for segment materials needed for new segments, and enforce adherence.
• Create customer touch strategy for segments not in 2008 marketing plans.
• Overnight travel of up to 35% required.

Position Summary
The Search Engine Marketing Specialist is responsible for delivering and managing paid search engine campaigns to support customer acquisition and transaction goals at an allowable ROI. The Search Engine Marketing Specialist will continuously identify and evaluate new opportunities for distribution growth, as well as interface with the web team and MIS groups to develop, implement and support search engine marketing strategies and programs. He/she will steward and coordinate campaigns through all phases of launch and maintenance, including creative development, tracking, reporting, analysis and optimization. This position also manages all data feeds for shopping comparison engines to drive more traffic and revenue to the company website.

The Search Engine Marketing Specialist is expected to manage project plans and schedules as well as test and optimize different search campaigns. This position also offers support and back up to the Search Engine Optimization team.

Reports To
Internet Marketing Supervisor – Traffic/Acquisition

Qualifications

• Bachelor’s Degree in Marketing, Business or equivalent required
• Minimum of 3-5 years experience
• Excellent written and verbal communication skills
• Fluency in the paid search landscape
• Knowledge of search listing providers, 3rd party SEM tools, tracking tools, bid-management systems and keyword development tools
• Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on the analysis
• Excellent analytical and mathematical skills
• Proven ability to accommodate evolving responsibilities and last minute changes.
• Knowledge of web standards, best practices and usability and a strong background in e-commerce
• Knowledge of nutritional supplements a plus
• Meticulous attention to detail, deadline conscious
• Ability to perform a variety of tasks and organize large amounts of information
• Ability to interface with many departments
• Ability to think strategically & innovatively, analyze issues and use sound judgment
• Commitment to quality and focused on customer needs

• PC, various programs including: E-Commerce Platform interface (WebSphere’s Accelerator), database (CommercialWare), 3rd party SEM tools, bid-management systems, and MS Office.
• Fax
• Copier
• Telephone

• Ability to sit for extended period of time.

1. Managing all aspects of, and optimizing, multiple PPC campaigns; Developing and managing all aspects of bidding strategies for all paid search buys
2. Monitoring tracking, delivery and performance of paid search buys on a daily basis and managing search paid campaigns to target metrics and monthly budgets
3. Generating campaign performance reports, providing performance analysis and executing on that analysis to ensure positive ROI
4. Performing keyword analysis and research, providing recommendations and developing keyword strategy for paid search and working with Organic Search Specialist to develop keyword strategy for organic search.
5. Actively test and analyze keywords, advertising copy, landing pages and positioning to increase ROI and drive volume.
6. Expanding targeted keyword and search terms lists.