Marketing Research Analyst Jobs

Job Title: Marketing Analyst Company: TripAdvisor Location: Boston, MA Description: Req ID: 11766Required Education: BachelorsRequired Experience: 1-2 YearsDescription: Interested in driving marketing initiatives at a fast-growing online travel startup? FlipKey is seeking a Marketing Associate who can support our customer acquisition and retention efforts. This individual will support key marketing programs including email, search, direct marketing, affiliate, online advertising, and social media channels.Backed by TripAdvisor, FlipKey is an independent startup looking to shake up the fast-growing travel niche of vacation rentals. This position is an outstanding opportunity for a smart, creative, highly motivated marketing superstar interested in helping create a breakthrough online service to help consumers find and book the ideal vacation rental. Responsibilities:? Execute email and direct marketing campaigns to support customer acquisition goals.? Manage and optimize our affiliate marketing programs.? Optimize and implement projects that support organic and paid search marketing efforts.? Help develop and implement innovative viral marketing approaches to support customer acquisition goals. ? Provide marketing support for customer retention and engagement initiatives.? Measure performance and identify key levers of improvement across all marketing channels.Required Skills:? 1 to 3 years of relevant experience in internet marketing, preferably with broad exposure to a wide variety of online marketing channels at consumer internet businesses? Exceptional analytical, problem solving, and written communication skills? Strong, relentless attention and focus to details? High enthusiasm and interest working within a fast-paced, entrepreneurial environment? Results oriented with roll-up-the-sleeves attitude – proven ability to execute ? Ability to think and act creatively, strategically, and tactically? Proven ability to juggle multiple projects at one-time? Entrepreneurial spirit, mindset and work ethic is a must? Bachelor’s degree About FlipKey:FlipKey™ is a leading vacation rental service featuring the world’s largest collection of verified vacation rental guest reviews. FlipKey currently features more than 100,000 vacation homes offering vacationers the unique advantages of more personal space, superior amenities and ideal locations throughout the United States, the Caribbean, Canada, Mexico and Europe. FlipKey is majority owned by TripAdvisor, LLC and exclusively powers the vacation rental experience on TripAdvisor.com.FlipKey offers competitive salaries and benefits, including attractive health/dental, vacation, and stock option plans. Interested candidates are asked to provide a resume and cover letter. Candidates who call and/or show up at our office location will not be considered.FlipKey is an Equal Opportunity Employer.*** NO RECRUITERS PLEASE! ***.

Job Title: National Customer Marketing Analyst - Confections Company: William Wrigley Jr. Company Location: Chicago, IL Description: Job ID: 4315 Location: US-IL-Chicago Posted Date: 2/22/2010 Category: Sales - Customer Marketing Company: Wm. WRIGLEY Jr. Company More information about this job: Overview: Wm. Wrigley Jr. Company is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, lollipops, and chocolate. The company has operations in more than 40 countries and distributes its world-famous brands in more than 180 countries. Three of these brands - Juicy Fruit, Wrigley's Spearmint, and Altoids - have heritages stretching back more than a century. Other well-loved brands include Orbit, Extra, Starburst, Doublemint, Skittles, Freedent, Airwaves, Life Savers, Eclipse, and Winterfresh. Wrigley is headquartered in Chicago, Ill., and operates as a subsidiary of Mars, Incorporated, a private, family-owned company founded in 1911. Mars, Incorporated is one of the world's largest food companies, generating global revenues of $30 billion annually and producing some of the world's leading brands in six segments that include Chocolate, Drinks, Food, Petcare, Symbioscience and Wrigley. FUNCTION Source, analyze and interpret critical business data for all Wrigley brands from syndicated data sources, BW, Ad Trac, Store Pro and all other internal systems. Identify and substantiate key issues/opportunities for the Wrigley Sales organization that fall under our DSMP initiatives by brand, by Class of Trade and by customer. BACKGROUND The Senior Vice President - Americas leads North, South and Latin America marketing and sales efforts of the Wm. Wrigley Jr. Company. Reporting to the Senior Vice President - Americas is the General Manager/Vice president of the US. Reporting to the General Manager are the Vice President of Consumer Marketing and the Vice President - Sales & Customer Marketing who directs the entire U.S. Sales Organization and oversees the Vice Presidents/Directors of Customer Marketing & Planning, Mass Merchandisers/Clubs, Grocery, Convenient Stores and Special Markets. Also reporting to this position are Retail Division Managers and managers from Finance and Supply Chain/Logistics. Reporting to the Vice President - of Customer Marketing and Planning is the Director, National Category Development, the Director, National Customer Marketing, the Sales Analysis Manager, Sales Technology Manager, Sales Merchandising Manager, and a Trade Development/ Sales Communication Manager. Reporting to the Director, National Customer Marketing are five National Customer Marketing Managers and the Merchandising Department consisting of six people. The analyst would support the NCMM's and the Director of Customer Marketing by providing quantitative and qualitative analytical support and insights. A key role in this position is administering and maintaining the Business Tracking for all Wrigley brands and supporting NCMM'S with the analysis of the data. The key responsibility of this position is to gather and compile all data from all available sources and support the NCMM's with the communication of the business trends across all cross functional groups. Responsibilities: PRINCIPAL ACTIVITIES PERFORMED BY THE INCUMBENT Based on a comprehensive understanding of the channel roles, work from a macro-level strategic direction provided by the Director, National Customer Marketing, assist the NCMM's to develop strategic programs for assigned brands that will maximize their value within the trade channels from a volume, market share and PFO perspective. Provide post event analysis to assist NCMM's in setting longer team strategic direction. Work with the NCMM's to be a liaison between Sales & Customer Marketing and all staff functions (brand marketing, finance, corporate development, etc.) for the successful management of trade promotions, new product launches, and sales planning, communication and execution activities that will maximize the brands' potential within the trade channels. Support the NCMM's by providing business/brand insights to allow them to facilitate all sales related issues with assigned brands, and coordinate efforts across other Sales & Customer Marketing teams to assist in the identification, creation and implementation of trade programs and/or co-marketing initiatives that will capitalize on marketplace opportunities. Lead the evaluation of trade promotion requests from the field from both a financial and strategic perspective, recommending viable proposals to the NCMM's and Director, National Customer Marketing. Initiate and participate in the introduction of new products for assigned brands, deciding or contributing to the decisions in such areas as price, packaging, timing, and sales coordination. Provide regular pre and post launch analysis for dissemination and use by the internal and external sales team. Develop a thorough knowledge of the confections category and its players in order to communicate current market activity and the expected outcome to the broad sales organization. Exhibit good understanding in the areas of category management to include the consumer decision tree, conversion analysis and front end best practices. Demonstrate this knowledge while communicating to the internal and external sales teams. Perform special projects or assignments as requested by the Vice President - Customer Marketing & Planning and the Director National Customer Marketing. Requirements: INCUMBENT REQUIREMENTS This position requires a strong analytical background with a proven knowledge of syndicated consumption data (IRI, Nielson, Retail Link). Three to four years consumer product background is required along with good problem solving and communication skills. The incumbent must be a team player and be able to handle multi-tasked projects for all Customer Marketing initiatives.

Job Title: Business/Marketing Analyst Company: Location: Jacksonville, FL Description: The Business Marketing Analyst is responsible for the review and reporting of sales performance levels and provides key category insight to both internal and external clients. To execute this function, this individual will utilize syndicated data in conjunction with other computer-related reporting systems. This individual must posses the ability to interface directly with high-level clients both internally and externally, in a sales ?oriented environment. KEY RESPONSIBILITY: The ability to provide accuracy and details with excellent customer service, objectivity and to rapidly respond to business demands. PRINCIPAL DUTIES: Acts in a management capacity by generating customized reports in direct response to the needs/requests of our vendors to demonstrate the company?s viability, to maintain business, or to generate new business. Provides Client support with MERIT reporting and category insights to drive sales volume. Initiates and cultivates business relationships with regular communication with clients? key Brand and Replenishment personnel. Completes weekly reporting of event activity at the Vendor/Broker level as well as for the Perishable-purchasing group. Completes monthly reporting of expense reports for Area Mangers, Winn Dixie Supermarkets and private label products. Completes quarterly event activity reports for the Grocery/DSD and non-foods purchasing groups. Maintains and reports event forecasting by item by date 6-8 weeks from event date. Provides timely and accurate program writing for all new reports as requested and needed. Provides the client with category insight by utilizing syndicated data reporting systems. Maintains MERIT database. Supports Sales Department with analysis and MERIT reporting by category and item level. Researches and responds to Vendor questions as well as regular and ad hoc report requests. Attends Vendor meetings as a support team member and present/comment as needed in the context of sales and marketing information. Completes special projects as assigned by Director or Sales Manager. KEY COMPETENCIES: Client Focused Priority Setting Excellent computer skills in MS Excel, MS Power Point , Access Decision Making Results Focused Self Starter Problem Solver Excellent Analytical/ Math skills Strong Communicator Business Planning MINIMUM POSITON REQUIREMENTS: · The position requires a four-year related degree or equivalent work experience in a related field. · Must be able to operate independently and exercise discretion when making decisions affecting the business. Computer literate with the ability to gather, manipulate and interpret data from various reports. · Must be proficient in Microsoft Office products including Excel, Word, and Access. · Working knowledge of AC Nielsen syndicated Food Industry Data is preferred. · CPG experience preferred · Must have excellent verbal and written communication skills with the ability to handle multiple priorities. ADDITIONAL REQUIREMENTS: Successful completion of a Criminal Background check, Reference verifications and Pre-employment Drug Screen that meet company standards are conditions of employment for this position. TO APPLY: Please email your resume and salary requirements to Register to View

Job Title: Senior Market Research Analyst Company: CareFirst BlueCross BlueShield Location: Owings Mills, MD Description: Employer Information About CareFirst BlueCross BlueShield Job Your future is bright with CareFirst. CareFirst BlueCross BlueShield is the largest health care insurer in the Mid-Atlantic region. Every day, we help people make decisions that will positively impact their lives today and into the future. You can take your experience to the next level in a company that is financially strong and nationally respected as a Senior Market Research Analyst at our headquarters located in Owings Mills, MD. The Senior Market Research Analyst will be responsible fore designing and implementing research initiatives to address critical business issues. Responsibilities: •Implement and manage high quality qualitative or quantitative primary market research studies. This includes selecting the appropriate research methodologies, developing the analysis plans and designing questionnaires. •Select outside vendors, typically through a Request for Proposal (RFP) process, who will be responsible for field work/data collection. •Maintain a multitude of contacts with research suppliers, technology vendors, BCBSA staff and regulatory agencies to assure compliance with industry survey reporting requirements. •Assess and communicate strategic implications of primary research efforts. •Present research findings company-wide via written reports and oral presentations to all levels of BCBSM staff, including Executive-level staff. •Assess the strategic and tactical implications of each set of findings and recommend corrective actions to BCBSMD management as necessary. •Be able to clearly define research objectives, work jointly to resolve any unforeseen problems and to assist research vendors in managing multiple priorities.

Job Title: Marketing Business Analyst Company: Yoh Location: Newtown Square, PA Description: Yoh has an opening for a Marketing Business Analyst to join our client in Newtown Square, PA.  This position is a long term contract with SAP Americas. SAP was founded in 1972 and is today one of the world's largest independent business software providers and one of the three largest independent software companies based on market capitalization. Job Responsibilities: Business reporting and analysis of marketing and sales pipeline.  Monitor and forecast trends.  Identify issues and obstacles in the marketing pipeline.  Recommend solutions to Marketing and Business Management team.  Analyze Marketing pipeline: lead aging, win/loss analysis, discontinued lead trends, campaign analysis and Return on Marketing Investment (ROMI) analysis.  Support Inside Marketing (Telemarketing) management team to drive productivity of Inside Marketing Representatives (IMRs) via CRM support and training, lead routing, capacity modeling, as well as KPI and Target setting.Job Qualifications: 5+ years of Business Analysis and Reporting Experience Proficiency in Microsoft Office ApplicationsExpert MS Excel User and Reporting Tools UserSAP CRM Super UserAbility to set priorities and multi-task in a fast paced environmentDiscover all that’s possible with Yoh. Apply now.

Job Title: Search Marketing Analyst Company: Top Echelon Network Location: Boston, MA Description: Our clients team is looking for a high-energy, analytical, modest, and inquisitive person who is a smart and experienced marketing professional. This position is responsible for increasing their reach through search engine marketing efforts, while optimizing profit.This may specifically include:-Working closely with the Director to indentify optimization strategies to increase profit generated per search engine referral.-Working with a cross-functional team of search marketing analysts, establishing priorities, and defining strategies to reach profit and referrals goals across multiple points of sale and languages.-Creating new and optimizing existing campaigns, balancing expanding referrals with increasing profit generated per click.-Communicating performance progress to goals, key issues and new initiatives.-Working with key employees throughout the organization including senior management as well as engineering, commerce, product and sales teams.-Measuring performance of new initiatives and identifying key levers of improvement - including ad text and landing page optimization.-Monitoring the competitive landscape, identifying and implementing new strategies in search marketing to increase profit and referrals.Hiring requirements:-3-5 years experience with search engine marketing-Quantitative thinker-Passion for using data to make decisions-Demonstrated analytic and problem-solving skills.-Skill with Excel and or Access-Background in online advertising, paid search, e-commerce, and online travel are preferred-BA or BS degree (preferred that degree be in mathematics, statistics, computer science/engineering, or other quantitative field.)   See all jobs in Boston MA

Job Title: Sr. Market Research Analyst-Medical Company: The Judge Group, Inc. Location: Mansfield, MA Description: Description The primary responsibility of this position is to provide expert global market and competitive data analyses to Vascular Therapies* senior managers. As such, the Sr. MRA proactively analyzes data within multiple databases and other publications to develop/present reports which clearly define Vascular Therapies* position in the marketplace for all relevant market segments (compression, dialysis, RF ablation, PMT, and adjacencies) inclusive of competitive analysis/market share and market trends (current and forecasted revenues, units, ASPs). This individual must also be highly adept at working independently to create market models and forecasts * at times based on credible assumptions but limited solid data. The Sr. MRA also is expected to provide quantitative analysis for select primary research projects. This position will require a high degree of accuracy, professionalism and integrity to support new product roadmap and acquisition activities with independence and must inspire the confidence of sr. management. ESSENTIAL FUNCTIONS:* Proactively delivers quarterly market and competitive data reports based on IMS Hospital Supply Index data and other sources. Fields ad hoc data requests in a highly responsive manner * Performs analyses of product revenue, average selling prices, units, procedural volumes, market size, market share, and marketing trends. Prepares market forecasts and models on an ad hoc basis and for strategic planning.* Monitors the marketplace for competitor activity relevant to Vascular Therapies; pro-actively publishes alerts and reports for top priority market segments* Participates in survey design and performs quantitative analyses for customer-based research projects; presents analyses to sr. management * Proactively reviews and identifies new best data sources for acquisition to supplement Vascular Therapies* and Covidien*s data sets* Works cross-organizationally to leverage and share expertise for all of Covidien market and competitive data sources Experience: A minimum of 2-3 years of senior level marketing research experience is required, inclusive of demonstrable experience presenting data in executive-friendly formats. Experience in the medical industry requiredSkills/Qualifications: Demonstrated evidence of strong analytical skills is required. Quantitative skills (e.g. market modeling, forecasting, statistical analysis, survey design) are required. Qualitative skills (e.g. interviewing, focus groups) are also desirable. Competencies: Must have demonstrable experience with IMS Hospital Supply Index. Working knowledge of the Microsoft Office suite of software is required (Minimum: Word, advanced knowledge of Excel; Access, Microsoft Project also preferred). Experience with SPSS or other statistical software required. Working knowledge of one or more procedural databases/sources also required (i.e. Market Initiatives, Solucient, SDI, etc.) Experience with GHX data highly preferred.

Job Title: Marketing Analyst Company: Zila, Inc. Location: Fort Collins, CO Description: Purpose and ScopeResponsible for the design of marketing research projects, analysis of results and general marketing support.  Essential Duties & ResponsibilitiesAnalyze current research and statistical techniques, and evaluates the latest research developments to develop new market research methods. Establish research methods, such as survey, opinion poll, or questionnaire, and design means for collecting data for each project. Develop and assist in conducting surveys and focus groups to analyze customer purchasing patterns, preferences, and the organization's image and marketing effectiveness. Identify market opportunities that exist and implement specific programs, both tactical and strategic, that assist with revenue-generation and overall market penetration.Create customer programs that enhance product support and effectively position the company for overall market growth in the dental segment.Research market conditions and conduct feasibility studies to determine market demand for existing and new products or services. Work closely with internal team (regulatory, finance, sales and marketing, logistics, etc.)  to coordinate tactical elements regarding the marketing message.Gather, analyze, and compare competitor data and pricing to that of the organization. Maintain SalesLogix database and use computer to examine, analyze, and compile statistical data. Prepare reports, including charts and graphs, and present recommendations for action plans to management. Clean and check data, and update SalesLogix database. Ensure follow-up with customer inquiries that come over the Company website and establish/monitor a direct mail plan to ensure the highest hit rate possible with our targeted audience.  Prepare marketing and promotional materials for seminars and trade shows; track promotion results.Keep current inventory of product and literature and coordinate shipments to seminars and trade shows.Track all leads that come through trade show process; implement follow-up program with each in order to increase product exposure and support.Conduct literature reviews and searches for articles and studies that mention Zila product and distribute to the sales force as necessary.  Provide customer support for territories that do not have a designated sales representative.Conduct customer service follow up calls to offices where sales presentations and demonstrations were given.Travel in the field with local representatives and managers as needed to remain aligned with customer needs.Perform other related duties as assigned. Knowledge, Skills & Abilities  Knowledge of Microsoft Office products including Outlook, Word, PowerPoint and Excel. Proficient knowledge of SalesLogix and technical ability to manage sales-related software systems.Data driven; strong understanding of key business metrics that drive our revenue performance/growth.  Skill in effective communication, both orally and in writing.Skill in the interpretation and manipulation of sales and financial data.  Ability to work both independently as well as in teams.Ability to effectively prioritize action items.Ability to clearly identify and measure metrics critical to field success including new account generation and monitoring.Ability to develop working relationships with both internal and external customers.   Education & ExperienceBachelors degree in business or related field (MBA a plus).   Five or more year’s experience in a marketing analyst role.Previous experience in the dental business a plus. Working ConditionsOffice environment; requiring sitting and standing.Travel as required.

Job Title: MARKETING RESEARCH ANALYST Company: Mobilitie, LLC Location: Newport Beach, CA Description:   Marketing Research AnalystNewport Beach, CA  Mobilitie, LLC is currently seeking a Marketing Research Analyst to join our Team in Newport Beach.    Mobilitie is the largest privately held tower company in the United States.  We currently own thousands of wireless sites throughout the US and have offices in Newport Beach, CA; Atlanta, GA; Chicago, IL; Washington, DC; Boston, MA; and Bellevue, WA.  We are the fastest growing private owner of wireless assets, including owning the largest fiber based wireless network in the United States.  The Marketing Research Analyst will coordinate and implement marketing communication projects with responsibilities that include public relations, communications, and marketing to drive the Collocation business for Mobilitie.  The Marketing Research Analyst is a primary liaison for programs, activities, and events focused on sustaining strong customer relationships and managing Mobilitie's brand. ESSENTIAL JOB RESPONSIBILITIES:Develop functional requirements for website enhancements for collocation business Responsible for report development, monitoring and analyzing website statisticsCoordinate and attend industry conventions and eventsAssist with project management for marketing distribution channels while tracking and monitoring effectivenessAssist with concept development and layout for design of marketing material REQUIRED QUALIFICATIONS:Bachelor's Degree required with a minimum of 5 to 7 years experience in a Marketing role, including developing and implementing marketing programs and materials.  Prior telecommunications experience a plus!The qualified candidate will be a creative thinker, problem solver, and will take responsibility while demonstrating personal integrity, honesty and a strong professional demeanorStrong interpersonal skills as well as acute attention to detail and strategic thinking capabilitiesExcellent time management and organizational skills are required including exceptional written and oral presentation and communication skillsStrong computer skills including MS Word, Excel, PowerPoint, Outlook, SalesForce and Adobe Illustrator a must!   The successful candidate must be comfortable with technology and the use of standard office programs and networks.  We offer an attractive compensation and benefits package and the opportunity to be part of an exciting and fast paced organization.  If you are interested in working in the exciting and growing world of telecommunications real estate, send your resume including salary requirements to: MOBILITIE, LLCAttn:  HR - MCC                                                                                 Fax:      Register to View E-Mail:  Register to View Phone Calls, Please.We are an Equal Opportunity Employer.M/F/V/H Please visit our website at http://www.mobilitie.com/!

Job Title: Search Marketing Analyst Internship Company: Location: San Francisco, CA Description: Who You Are You are looking for an Internship position with a highly reputable company in an exciting, growing industry. You have a passion for learning something new every day and for being able to actually see the results of your hard work. You are detail-oriented with excellent communication and problem-solving skills. You want to work with enthusiastic, team-oriented people who trust you to get the job done. If this describes you, you may be the perfect fit for the Search Marketing Analyst internship position at iProspect, the Original® Search Engine Marketing Firm. Who We Are Founded in 1996, iProspect is the industry leader in Search Engine Marketing. Our customized suite of services includes natural search engine optimization, pay per click advertising, paid inclusion management, and Web analytics. We improve website search engine placement, enhance user experience, improve conversion rates, and maximize the return of our clients? Internet marketing investments. Our clients include some of the largest and most recognized brands in industries ranging from retail to healthcare to financial services. What You?ll Do for Us ? Website analysis?we?ll teach you how pick a website apart and find out what?s working and what?s not working. ? Analyze data to find trends and make recommendations. ? Customize projects and recommendations ? Offer support to the client-facing team in meetings and on calls when needed. ? Becoming the subject matter expert for client reports and recommendations. ? Monitoring industry changes and being able to translate those into actionable recommendations. Your Skills and Traits ? General knowledge of SEM. ? Strong written and verbal communication skills. ? Ability to conduct basic-level mathematical analysis of trend data. ? A desire to learn on a continuing basis. ? A strict eye for detail with the ability to see how details fit into the overall picture. ? Good troubleshooting skills and a love of solving problems. ? Excellent time management skills ? Ability to work independently with sometimes little oversight, but also a true love of working with teammates to complete projects, since team work is a pivotal part of the job. ? Ability to adapt quickly and seamlessly in an ever-changing industry. ? General HTML knowledge; however, this is not a Web development role. ? Strong computer skills, especially Microsoft Word and Excel. ? Available to work 40 hours per week. What iProspect Will Do for You iProspect is the home of an enthusiastic, experienced management team that trusts employees to get the job done while encouraging a fun and relaxed environment. Employees are supportive and helpful as they work together to help clients see actual progress week by week. As part of the Isobar and Aegis Media global network, iProspect offers a wealth of opportunities to help you begin, grow, and advance your career. If you are ready to learn, ready to witness the results of your hard work, and ready to begin a cutting-edge and enjoyable career, send your resume, cover letter, and salary requirements to: Register to View