Marketing Manager Jobs

Job Title: Digital Marketing Manager Company: Aspen Dental Location: Syracuse, NY Description: The Digital Marketing Manager position is responsible for the strategic planning and management of aspendent.com and all related digital communication strategies and tactics including search engine marketing, search engine optimization, email marketing, social media and affinity marketing. The candidate will have a deep understanding of the web landscape as well as the analytics and fundamentals associated with converting visitors to retail customers. Responsibilities: Develop, along with agency, Aspen Dental's digital communications strategy along with corresponding budgets and resource requirements Collaborate with marketing team to develop new methods of encouraging Baby Boomer target demographic to schedule appointments online Measure, analyze and recommend action on key business metrics that can be affected by digital strategy and tactics Act as brand steward, ensuring that aspendent.com is a consistent branding/communications tool for Aspen Dental and effectively represents Aspen's value proposition Lead the content development effort and provide strategic consultation to Aspen stakeholders regarding the online support of their goals Understand, analyze and report on the effects of digital marketing programs on the Aspen Dental key performance indicators and recommend revisions and/or alternatives to optimize results. Optimize search engine marketing for aspendent.com to drive increased patient visits and improved conversions. Provide training and guidelines regarding social media, blogs and other interactive activities to ensure employees and departments are adhering to best practices Collaborate closely with Communications, Media, IT, and Recruitment departments at Aspen Dental Position reports to Director of Brand Marketing & Advertising Minimum Education and Experience: Bachelor's degree in Communications, Marketing, Business or related field; or equivalent. Seven to ten years increasing responsibility with demonstrated success in the field of interactive communications and social marketing, preferably at a retail company. Strategic planner with solid understanding of user-centered design principles and content management; in-depth knowledge of web site design, development and management; experience with web reporting systems/analytics; experience utilizing the internet for lead generation, e-community development, and member engagement; strong knowledge of social marketing, theory, strategy and tactics. Ability to manage and collaborate with vendors and agencies to achieve agreed upon goals. Proven ability to organize, prioritize and manage work against project timelines Eye for detail and consistency a must.

Job Title: MARKETING MGR Company: Parsons Brinckerhoff Location: Los Angeles, CA Description: Parsons Brinckerhoff, a leader in transportation engineering for 125 years is seeking a Senior Marketing Manager to support our California offices and work with the California Business Manager and West Geography Business Development (BD) Manager in the development of a marketing program and generation of marketing deliverables that ensures maximum exposure to new and existing business prospects. This position will assist the local business executives in managing the marketing department, develop an expert knowledge of the programs strategic goals, key staff, significant projects and target audiences in the area and using that knowledge, maintain an emphasis on developing proactive systems and materials to facilitate more efficient marketing efforts in the field and support of the area and coordinate with regional and national services. In addition, you will provide standardized printed marketing and presentation materials, resumes and project data, including histories and photographs, maintaining all corporate standards. This position can be located in San Francisco, Orange, or Los Angeles. Specific Job Responsibilities Works with CA Business Manager/West Geography BD Manager in the development of annual and long-term strategic planning in coordination with regional efforts Manages and oversees the provision of material for proposals and qualifications submittals, strategic planning processes within the department/area, communications, tracking completion of plans Coordinates with national training coordinator for training needs in department/area and input on additional needs Allocates staff necessary to coordinate and complete all or any part of proposals and presentation documents and assists the local coordinators in resolving workload issues by facilitating marketing coordinator work sharing in the offices Responsible for the efficient operation of SoCal proposal center including graphic design support Ensures the schedules in proposal submissions are met and that various aspects of the proposals (technical scope, staff qualification and experience, biographical data, government forms, contract terms and conditions) are properly presented in a timely fashion Oversees the accurate reporting of monthly marketing results. Works with Area Managers to develop, lead and monitor marketing programs, marketing strategies, budgets and costs, goals and actions in cooperation with local, area, and regional managers. Assists Area Managers in assessing the needs of marketing in the area and implement processes and programs to support these needs Participates in client development, project pursuits, staff development, and quality assurance to achieve local goals and objectives Monitors accuracy of booking information, marketing budgets and costs and ensure marketing information system and reports are updated and accurate Oversees staff recruiting, direction, performance evaluation, training and recognition. Assists in community, project and client support efforts.

Job Title: Sales and Marketing Manager Company: Brookdale Senior Living Location: Kingston, TN Description: SALES AND MARKETING MANAGER WITH EXCELLENT CLOSING SKILLS!! COMPETITIVE SALARY!!! Ideal candidate... * Should have a minimum of2 years of experience in marketing & outside sales, preferably from the healthcare or real estate industries. * Must have the ability to work in a team environment, a willingness to be flexible and a desire to work with the aging population. * Should have proficiency in Microsoft Word, Excel and database systems is required. * Experience with public speaking a plus. SALES AND MARKETING MANAGER will develop relationships with qualified referral sources, establishing public relations events to promote goodwill in the community, conducting tours with potential residents and their families, and closing sales. Location Wellington Place of Kingston- 1098 Bradford Way, Kingston, TN 37763 ...for more information about this community, please visit the following link: http://www.brookdaleliving.com/wellington-place-of-kingston.aspx Required Skills: --> Brookdale Senior Living... is the nation's leading operator of Senior Housing Communities with over 550 locations in 35 states. We are a fast growing, publicly traded company with a rich 25 year heritage of senior housing expertise. www.brookdaleliving.com How to apply for this exceptional opportunity... Email Address: Register to View (pleaseinclude job ID in subject) Apply URL: www.BrookdaleCareers.com Job ID:SMMkTN100222 EOE pre-employment drug testing Key Words: assisted living, geriatric care, home health, AL, alzheimer's, CCRC, communities, continuous care retirement community, independent living, term care, nursing home, retirement communities, retirement homes, senior housing, senior living, business development, inside sales, outside sales, quota, sales, sales exec, sales executive, sales management, sales manager, sales rep, salesman, salesperson, saleswoman, selling,Kingston, TN, Knoxville, TN, Oak Ridge, TN, Harriman, TN, Maryville, TN, Lenoir City, TN, Farragut, TN Benefits: Health Insurance, Life Insurance, Dental Insurance, Disability Insurance, 401(k), Bonus Plan, Tuition Reimbursement, Paid Training, Paid Time Off

Job Title: Segment Marketing Mgr-Primary Care Integrated Health Network Company: General Electric Company Location: Wauwatosa, WI Description: Provide leadership, plan, coordinate and manage all marketing elements for the integrated health network (IHN) Medical Schools segment for Vscan/Primary Care Ultrasound, including VOC gathering, marketing plan development, formulating a targeted value proposition and tailoring the marketing mix for IHNs. Creates a Vscan/IHN Medical Schools marketing strategy including new product development, current portfolio evolution and the lifecycle management strategy. This position leverages market and competitive analysis and clinical and industry trends to identify opportunities and create complete value propositions meeting the spoken and unspoken customer needs. Guide the product roadmap development and create and implement global/regional Vscan/IHN Medical Schools marketing plans including segmentation and targeting, product configuration and marketing communications plan. Key responsibilities include (but are not limited to): Driving the use of market research to identify opportunities and clinical trends, integrate competitive intelligence into marketing planning and assess competitor portfolios Owning the Growth Playbook process for a product/portfolio Collaborating with strategic marketing/other P&L's on disease state needs & responses Understanding customer's clinical and economic needs, as well as values and benefits sought and prioritize customer segments and business opportunities in conjunction with functional and modality leadership Developing global marketing strategy, value proposition and modality/product positioning Spurring innovation & creative thinking as a process based on customer needs in conjunction with P&L leaders and overall business innovation strategy For Global roles, deliver market forecasts and business case for products/upgrades that are at concept stage, work with Assistant Product Leader, Business Analysis and Global Design to develop, test and prototype new product ideas Facilitate innovative total customer offering development to ensure customer success Gather and create FDA claims and compelling "proof points" of our value proposition Driving external focus via dissemination of research, events, advisory boards, etc Key contributor to Growth Playbook, ensuring regional/operational plans & executions are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.)Quality Specific Goals:Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/positionComplete all planned Quality & Compliance training within the defined deadlinesIdentify and report any quality or compliance concerns and take immediate corrective action as required Qualifications/Requirements 1. Bachelor's Degree in Marketing, Business Administration or related field Minimum 8 years experience in marketing, product marketing or related field Prior experience in a leadership role with direct reportsPrior proven marketing experience with medical consumables or disruptive technology marketing/promotionsExcellent oral and written communications skills and a determined and undeterred optimism to see projects through Proven analytical and process skillsWillingness to work from an office location of Wauwatosa, WI and travel at least 25%.Must be willing to partake in an background investigation and drug screen as part of the onboarding process. Must possess unrestricted US work authorization GE will only employ those who are legally authorized to work. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen. Desired Characteristics 1. MBA or Master's degree in Marketing, Business Administration or related field Minimum 10 years experience in marketing, product marketing or related field in medical devices or medical consumables with digital media experienceDeep marketing expertise in market & customer insights, product commercialization and brandingHealthcare product/industry acumenLeadership skills to lead teams and shape/lead growth vision and marketing strategyInnovation develop new ideas through collaboration and execute on creative ideasTeam oriented ability to motivate and work well with diverse, cross-functional teamsInfluencing skills gain support from non-direct reports and leadership for product growth

Job Title: Digital Marketing Manager Company: Location: Lancaster, PA Description: This market leader in providing software application solutions is seeking an experienced digital marketing manager...This person will build a viral online presence by way of blogging, social media and social networking to enhance the company's presence. Ideally your experience should be from a technology firm preferably software focused. This is a new position and they feel it is important that they hire an individual who can elevate their marketing department and take it to a higher level...this person will be able to work from home part of the week... This is a tremendous opportunity for the talent digital marketing manager who is looking for a challenging position that could catapault their career...

Job Title: Direct Marketing Manager Company: Adecco Location: Long Beach, CA Description: My client, is seeking a Direct Marketing Manager to effectively create, manage, execute and report on the 's Direct Marketing activities, including catalog, email, online, and Search Engine Optimization/Pay Per Click, and mailings. Analyze and report traffic and sales from FSI/ADVO drops, and similar affiliate direct marketing initiatives. Responsible for execution of approved marketing initiatives based on assigned business goals and ROI targets; and achievement of assigned marketing goals. Position Responsibilities (include but are not limited to): . Develop, manage and supervise execution of all active and planned Direct Marketing activities across Mail Order and Quantity Discount/Fund Raising business channels. Manages direct marketing staff, including training, development and performance management.. Create an integrated, solution oriented marketing plan and calendar covering Mail Order and direct Quantity Discount/Fund Raising sales channels.. Manage Direct Marketing vendor relationships including acting as primary contact for day-to-day activities, projects, work orders, contract, billing and budget responsibilities.. Responsible for the full cycle of all Direct Marketing activities including email marketing, natural and paid search, affiliate marketing, catalog development and circulation planning, mailings, and other direct marketing initiatives. . Advise executive management of possible Direct Marketing opportunities. Develop Direct Marketing campaigns in alignment with Mail Order and Quantity Discount marketing activities and business goals assigned to the Direct Marketing group, assuring a return on investment that is consistent with specified guidelines. Generate new business, and retain existing business in a cost effective manner . Provide detailed and executive level reporting on Direct Marketing activities including results of each campaign, goal attainment, and return on investment as needed (monthly/quarterly/annually).. Develop and manage annual Direct Marketing budget. Work within established guidelines to achieve assigned goals. Minimum Qualifications: . Eight years Direct Marketing management experience including , catalogs, direct mail, with full P & L responsibility.. Proven ability to increase sales and profit; demonstrated analytic, problem solving and decision making skills.. Proven strategic leadership skills, including development and retention of a professional staff to support direct marketing activities.. Exceptional verbal, written and presentation skills.. Business or Marketing degree required; MBA preferred.

Job Title: Assistant Field Marketing Manager- (Weekly Rate) Company: Location: Chicago, IL Description: The Assistant Field Marketing Manager will be responsible for, but not limited to the following: ? Help identify, develop, and manage events, partnership initiatives & other marketing opportunities to help bring the brand to life and to drive trial and sales. ? Leverage and build social networking skills to support influencer marketing initiatives, including seeding key celebrities, tastemakers & other local vip?s, through a variety of marketing opportunities. ? Responsible for promoting brand at various large scale events. ? Execution of some retail sampling. ? Work collaboratively with the Field Marketing Manager to ensure all bases are covered: coordinating product drops to events, attending meetings with media outlets such as radio stations, etc. ? Provide weekly recaps and event specific recaps outlining progress in the field, consumer comments, & execution effectiveness. Job Requirements: ? Sense of humor, passion for working hard toward a common goal, a thrill for building a brand! ? 2+ years as a Field/Market Manager or similar field. ? Proactive and outgoing personality, self-motivated and reliable. Creative!!! ? Strong management and communications skills. ? Proficient computer skills including Word, Excel, PowerPoint, etc. ? Must maintain a valid driver?s license and have a clean driving record. ? Must be able to lift 40 lbs. ? Must maintain a conservative and professional appearance. This is a short term program but has the possibility of being extended... especially if your a rockstar! If you think you've got what it takes, please send the following via email (as attachments): ? Resume with contact info ? Photo or headshot

Job Title: Marketing Manager - Channel Innovation Job Company: PepsiCo Location: Plano, TX Description: Lead development of PepsiCo Foodservice (PFS) Food Innovation Strategy and Identify key growth opportunities. - Work in conjunction with PepsiCo Foodservice Insights and Beverage Innovation to establish a consumer testing protocol to develop and optimize food product concepts. - Lead the Development and Commercialization of Foodservice-specific Food Innovation to include Branding and Graphics development as required. - Lead the interfaces with Frito-Lay, Quaker, Gamesa R&D, Culinary, and Contract Manufacturing - Work with PFS Marketing and Sales to optimize size of launch opportunity. Requirements: - Experience in Translating Insights and Data into Strategic direction - Experience in Managing and Developing product portfolios - Strong Collaboration and Project Management skills - Excellent Communication/Presentation skills; Executive presence - Strong Self-starter with a Drive for Results - B.A. Required; MBA preferred - 7+ years experience in Marketing. Innovation experienced preferred; Foodservice experience preferred. Job ID: 26254

Job Title: Marketing Manager Brand Strategy Company: Navistar, Inc. Location: Warrenville, IL Description: Define process to integrate brand input into product development and communication (including new product development, freshening actions, global strategy, advertising and promotion, external communications (incl. IR) and internal communication Define specific deliverables for voice-of-the-customer and marketing integrated within the Product Development processDevelop governance process to ensure marketing deliverables are met and change control process is established (PDCA in place)Define nomenclature process and governanceCoordinate with legal, TM and IP requirementsEnsure JV agreements consider/include the appropriate brand terms and conditionsBachelors Degree or At least 8 years of Marketing experienceAt least 6 years of Marketing experienceDesired Skills:Bachelor?s Degree in Business or Marketing preferredMust have brand strategy experience ? understand brand concepts, strategic definition experience, implementation of brand strategy (vs tactical experience)Must be an independent thinker and demonstrate flexibility to adapt to specific situationMust be culturally aware Must be results and process orientedMust have experience working with agency ? brief, direction, assessments, etcMust be able to work collaborativelyMust be able to work creatively in an ambiguous environmentMust have the ability to extract insights from data Must have the ability to navigate through the organization and get things doneCompetencies: Conflict ManagementFunctional/Technical SkillsPlanningPresentation Skills Visit us at www.Navistar.comto discover more about our organization We are an Equal Opportunity Employer The Future Rides On Us If interested, please apply online at Navistar Careers

Job Title: Online Marketing Manager (SEO) Company: eBay, Inc Location: Brisbane, CA Description: TheSEO Marketing Analyst will help manage and grow the Shopping.com business by focusing on optimizing ourSEO (natural search)initiatives.In this crucial role, you will be responsible for a wide range of activities including research, quantitative and competitor analysis, project development of on-page and off-page projects to make Shopping.com sites best-in-class for driving high quality SEO traffic and revenue, and regular reporting to help optimize the global business. Job Responsibilities: Hit the numbers: Work with theSEO Managers andHead of SEO to set quarterly traffic and financial targets Track SEO performance; find new ways to maximize revenue and gross profit to exceed quarterly budget goals. Support new and existing programs: Implement and analyze SEO programs, including site design, content, linking, keywords, and social media Conduct market research from leading blogs and competitor research. Industry networking Regular reporting on key metrics for this top priority business unit. Manage the Data: Develop data sources and benchmark criteria to measure the efficiency and effectiveness of marketing programs. Carry out testing and analysis to quantify SEO project impact. Provide ongoing communication and feedback through weekly reports, meetings, and ongoing informal communications at all levels of the company. This role reports to theManager of SEO, and will work closely with the other marketing teams, product and engineering, and Business Intelligence and also with external agencies, international teams, finance, and legalto achieve results. Qualifications: 2-3 years relevant experience, including hands-on SEO, SEM, analytics, web development Highly curious, analytical and quantitative by nature - enjoys getting deep into the numbers Passion and good industry knowledge of Internet, Search, e-commerce, multimedia, and emerging technologies that provide marketing opportunities. Willingness to learn, especially large-scale SEO Technical fluency - to make recommendations to developers on optimal SEO implementation for site changes, architecture, keywords, content A creative problem solver; tenacious in pursuing answers to difficult questions Exceptional communicator, self-directed, very well-organized, thorough, detail-oriented Great sense of humor Team-worker Salary/Benefits: Salary commensurate with experienceJob Location: Brisbane, CAJob Number: 41406BRCompany URL: http://www.ebaycareers.com